An App that Changes the World? Tell me more.

Oct 03

We created a culture that loves to share.  We inundate social media with daily updates, political rants, pics of delicious food, and sometimes we err on the side oversharing.  In turn, we have less of an online filter.

What happens when we take this phenomenon and use it for social good?

mPowering Action platform and mobile app, launched earlier this year, allows users to share stories and convey what global issues they care about most.  As a tradeoff, users can access exclusive content from their favorite celebrities.  The app targets youth under the age of 25.

I can’t help but get excited about this app-ortunity.  Matt Petronzio, Mashable social good writer, immediately captures your attention in his article, “The App That Will Make Sustainable Energy Cool.”  Since we are in the business of social change, we are tasked with engaging American consumers to change their lives for good.  Why not connect with youth interested in our cause?

This past Sunday, a 16-year old girl hosted an Ovarian Cancer Awareness Day at a local hospital which included guest speakers, survivors, and educational awareness materials.  I was thoroughly impressed with her interest, organization skills, and overall ability to pull together such an elaborate event.

It makes me wonder what other youth can produce now that they have the ability to get involved with global issues they are passionate about.

If you or someone you know is interested in getting involved, the mPowering Action platform will match and connect goodwill organizations with youth interested in their mission.  To get your organization connected all you need to do is fill out a short questionnaire.

This entry was posted on Thursday, October 3rd, 2013 at 2:55 pm and is filed under Social Media. You can follow any responses to this entry through the RSS 2.0. Both comments and pings are currently closed.

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