Taryn Dorsey

Photo of Taryn Dorsey

Account Director
Washington DC
Posts: 2

Taryn is an Account Director in Ogilvy’s Social Marketing practice with more than 15 years experience in healthcare communications. She has specific expertise in media and advocacy relations, third-party partnership development and disease/issue awareness campaigns.
Taryn currently leads media relations and education initiatives for the National Kidney Disease Education Program, the Eunice Kennedy Shriver National Institute of Child Health & Human Development and Merck, Inc.

Prior to joining Ogilvy, Taryn worked for MS&LGroup, where she managed communications initiatives on behalf of the Association for Professionals in Infection Control and Epidemiology and Nestle Healthcare Nutrition.

Taryn holds a bachelor’s degree in Mass Media Arts with an emphasis in Print Journalism from Hampton University in Hampton, Virginia. She resides in Maryland with her husband and young son.  

ColorComm 2016 – Inspiring and Enlightening Time with Women of Color in Communications

Aug 05

Public relations agencies have increasingly been under scrutiny for their lack of racial, ethnic, and gender diversity at senior management levels. Women of color grapple with these issues on a daily basis—highlighting the reality that all communications professionals must play a role in addressing this problem.

To better understand these dynamics, several members of the Ogilvy Washington Social Change team attended the 2016 ColorComm annual conference and retreat, July 20-22, 2016 in Key Biscayne, FL. ColorComm is the only organization for women of color in communications. Several Fortune 500 companies and communications agencies – both large and small – were represented at this year’s meeting. This year’s theme, “Leading the Way,” focused on matters of importance to women of color in the industry including the lack of women in the C-Suite of PR firms, the impact of social media as it relates to multicultural marketing, financial insights and tips, and intimate talks with some of the most influential women of color in the industry.

Attendees were challenged to: 1. Speak Up 2. Follow Up and 3. Step Up. As Lauren Wesley Wilson, Founder & President of ColorComm described this year’s theme, if you want something in your current role, speak up; follow up with the people you are trying to get in front of; and most importantly, step up, because opportunity does not knock on your timeframe and it may not come around again.

On the first day of the conference, Ogilvy sponsored a panel discussion entitled, “Tapping Into Your Creative Genius,” led by Jennifer Risi, Managing Director, Ogilvy Media Influence; Kathy Baird, Executive Vice President, Ogilvy Content + Social; Lily Eng, Vice President, Technology & Ogilvy Media Influence; and Stacey Ryan-Cornelius, Ogilvy & Mather Worldwide Financial Controller. This discussion was a powerful moment to kick off the conference because it set the tone for an open and comfortable forum to discuss social issues.

Other distinguished panelists included motivational speaker Lisa Nichols who was featured in the movie, “The Secret,” which teaches the principles of abundance and attraction. Nichols’ session, “How to Live an Abundant Life,” was enlightening because it normalized our ubiquitous struggle with work-life balance.

In addition, I’m pleased to say that one of the major outcomes from this year’s conference is to create an inter-agency task force led by Lisa Ross, Managing Director at Apco Worldwide, focused on the barriers preventing women and people of color from leading in the C-suite of PR firms. The goal will be to create long-term, sustainable solutions that eliminate barriers and a call for application of those solutions industry wide.

Ogilvy colleagues left this year’s sold-out ColorComm conference inspired and fulfilled by the conversations of change and progress. We are pleased that Ogilvy has made a commitment to making diversity a priority within the company (see Ogilvy’s philosophy on Diversity & Inclusion) and look forward to seeing sustainable changes in the industry in the very near future.

I will close with a Facebook post by Stuart Smith, Global CEO, Ogilvy Public Relations, who commented, “Had great time with friends and colleagues at Colorcomm 2016. Diversity & Inclusion. Right for our people. Right for our clients. Right for our business. Right. Period.”

Please see related ColorComm posts from Ogilvy colleagues, Jen Risi, and Jean-Rene Zetrenne, Chief Talent Officer, Ogilvy & Mather: http://www.huffingtonpost.com/jennifer-risi/colorcomm-2016-seize-this_b_11051422.html and http://www.huffingtonpost.com/jennifer-risi/qa-with-jene-rene-zetrenn_b_11133872.html.color comm group photo

The Power of Couponing

Oct 18

Couponing has become increasingly popular and “cool” over the years.  According to Inmar, more than 311 billion coupons were distributed in the U.S. in 2011, with 3.5 billion of those redeemed.  In addition to reality shows like TLC’s Extreme Couponing, there are several trends and technologies that have helped shift Americans perception and acceptance of couponing  including:

  • Groupon and LivingSocial – In 2007 and 2008, LivingSocial and Groupon respectively began sending coupons to email inboxes offering discounts on goods or services.
  • Social Sharing – To motivate people to seek discounts, “Get three friends to buy the same deal, and yours is free,” deals are now enabled and encouraged to be shared not only via email but socially, via Facebook and Twitter.
  • Mobile – With the advancement of mobile technology, digital coupons have gained popularity. Inmar reports that through 2011, 17 million digital coupons were processed.
  • The Recession – With so much gloom and talk about the economy, believe it or not, it does resonate with people. People are looking for savings more and more.

When done strategically, couponing can save you thousands of dollars each year. But, couponing is strategic and takes practice, skill, and smarts. You wouldn’t believe the savings that we don’t take advantage of!  Here are six important couponing tips to get you started:

  1. Get coupons! There are two primary ways to get coupons – the Sunday paper and internet coupons. For the Sunday paper, essentially you want to review and cut out the coupons that are appealing to you. Also, there are many coupon websites you can visit to begin collecting internet coupons. So far, coupon.com, crazycouponlady.com and couponmom.com are my favorites but as I said, there are many. Hold on to your coupons and use them when you need them. Keep in mind that some coupons may expire in 30 days or less, some in a year.
  2. Get as many coupons as you can! Explore all ways to secure coupons; don’t just look for coupons in the newspaper, also look for coupons from your local grocery store, mobile apps, websites etc. For printable coupons, you can usually only get two coupons per computer so if you want more, you’ll have to ask friends to print them for you or get access to another computer.
  3. Get organized. Experts recommend using baseball card holders or sheet protectors in a binder to hold your coupons. It’s a flexible solution that can help you keep tabs on which products should be added to your shopping list, and you can take it with you each time you go to the grocery store. You can organize your collection any number of ways, such as by expiration date or by product category.
  4. Buy in bulk! Couponers don’t buy an item when they need it — they buy it when they can get it at the lowest price. They stock up when the price is right so they save money in the long run.  Obviously, only buy what you can fit in your pantry, closet or garage.
  5. Understand coupon policies at stores. Every store will likely have a different coupon policy and it’s important to understand what those policies are so you can take advantage of all of the great deals.  The general rule is that you can use one store coupon and one manufacturer’s coupon per item. If you try to use more than that, chances are you are violating store policy or the terms of the coupon.
  6. Start slow and have fun! Easing in to couponing is probably the best way to get started. Start with a single store while you’re getting your feet wet; you can add multiple stores later as you get used to bargain pricing and coupon policies. The best time to shop with coupons are during off-peak hours so your experience will go as smoothly as possible.