Matthew Escoubas

Photo of Matthew Escoubas

Senior Vice President
Washington DC
Posts: 2

Matt is a Senior Vice President at Ogilvy Washington.

Believing in Social Marketing

Apr 13

Day two of the World Social Marketing Conference proved to be as engaging as day one! In a session chaired by our own Michael Briggs this afternoon, Iain Potter of the Health Sponsorship Council in New Zealand spoke about how social marketers worry about over selling what we do and consequently under sell what is achieved and could be achieved. We asked him to summarize some key thoughts from his presentation.

Five Steps to Environmentally Sustainable Behavior Change

Apr 12

At yesterday’s panel on environmental sustainability, Dr. Doug McKenzie-Mohr, President of McKenzie Mohr & Associates (Canada) discussed how community-based social marketing has proven to be highly effective in fostering the adoption of environmentally-friendly behaviors.  He believes that in order to be successful, there are five important steps to follow:

Dr. McKenzie-Mohr has written on the topic with his book: Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing.