Behavior Change to Motivate Millennials

Mar 20

New research published in this month’s Journal of Personalty and Social Psychology has revealed that the Millennial generation, contrary to wide-spread belief, is less civic-minded, especially as it relates to environmental issues than previous generations. One of the study’s author’s notes that there is a perception that young people are being reached sufficiently to act on social issues, but in fact, they’re not.
The research seems to confirm that more is needed to not only generate greater awareness, but importantly, motivate actions that matter and that impact individual and societal well-being.  Could the “more” lie in behavior change efforts?  The power of behavior change can be the missing ingredient for more deeply engaging audiences, including this generation of young American.  Check out more in the Washington Post.

This entry was posted on Tuesday, March 20th, 2012 at 9:34 am and is filed under Behavior Change, Corporate Social Responsibility. You can follow any responses to this entry through the RSS 2.0. Both comments and pings are currently closed.

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