Believing in Social Marketing

Apr 13

Day two of the World Social Marketing Conference proved to be as engaging as day one! In a session chaired by our own Michael Briggs this afternoon, Iain Potter of the Health Sponsorship Council in New Zealand spoke about how social marketers worry about over selling what we do and consequently under sell what is achieved and could be achieved. We asked him to summarize some key thoughts from his presentation.

This entry was posted on Wednesday, April 13th, 2011 at 6:00 am and is filed under Social Marketing. You can follow any responses to this entry through the RSS 2.0. Both comments and pings are currently closed.

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