Archive for the Behavior Change Category

Women Are Strongest Believers in the Power of Supporting Causes

May 17

This post was originally posted to Ogilvy PR’s Womenology blog. A recent study conducted by Ogilvy Public Relations Worldwide in partnership with the Center for Social Impact Communication at Georgetown University revealed the importance of supporting causes for women in the U.S. 8 in 10 women believe that supporting causes creates a sense of purpose […]

The Power and Influence of Emotion

May 06

Although humans are complex creatures, let’s face it – we are “cognitive misers.” We like to process information simply. And who can blame us, in this day and age of information bombardment, it is natural to place information in silos to help us better digest the content.  Sometimes we even ignore information, unless something pulls […]

A Recap of the 2nd World Non-Profit and Social Marketing Conference

Apr 20

The 2nd World Non-Profit and Social Marketing Conference last week in Dublin proved to be a spectacular event, bringing together over 600 attendees from 40 countries, featuring 200 presentations and 32 exhibitors, and as of today, 95% of the delegates who completed the conference evaluation say they will attend the next conference, which is scheduled […]

Using Games in Social Marketing

Apr 19

I recently had the privilege of attending a George Washington University Health Communication and Marketing symposia on Social Marketing and Games.  It’s a topic that has seen significant growth in recent years, and being a big Scrabble nerd and Wii Just Dance buff, I had particular interest in.  Whether using board games, video games, or […]

The Dynamics of Cause Engagement

Apr 19

How has the digital revolution changed the way Americans get involved with causes and social issues? Lately, we have seen a lot of discussion on the impact of digital media on cause involvement.  “Twitter revolution” and “slactivism” are terms that are now part of the social causes lexicon. As in all good debates, different points […]

Miles Young on Marketing in the Modern Age

Apr 18

Following his speech at the World Social Marketing Conference, Ogilvy & Mather CEO adapted his speech for the Huffington Post.  The beginning of the article is copied below; read the full article here. Company or cause, marketing plays a vital role. For companies, the marketing discipline helps sell products with the ultimate goal of boosting […]

Do We Need to Redefine Social Marketing?

Apr 18

Flying back from the World Social Marketing Conference in Dublin last week, I had an eight hour delay in Newark that gave me A LOT of time to think through everything I was exposed to at the conference.  Between the keynotes, the seminars, the plenary sessions, and the debates, the amount of information shared was […]

Follow the @wsmconference action on Twitter!

Apr 09

Plug adapter–check! Snacks for the transAtlantic flight–check! Program for the World Social Marketing Conference downloaded to my laptop–check! In just a few hours I’ll be joining my colleagues in Dublin for the 2nd World Social Marketing Conference. My colleagues have been posting about the great sessions we want to attend and the presentations that Ogilvy […]

Fear and Consequences: The Changing Face of Efforts to Make Teens Safer on the Road

Apr 08

Is it possible to scare teenagers into becoming safer drivers? Plenty of well-meaning people thought so back in the 1950s, when high school drivers education programs began featuring films that showed the aftermath of violent car crashes, including shots of the victims. Characterized by noirish soundtracks and hardboiled narration, the films were created to present […]

Ready to Share and Learn @wsmconference

Apr 06

Well, our bags are getting packed and we’re almost ready to go. Ogilvy’s social marketing practice is buzzing with preparations for the 2nd World Non-Profit and Social Marketing Conference set to begin in Dublin this weekend. It’s not rare to find our folks within the Social Marketing team discussing our latest ideas for engaging parents […]