Archive for the Behavior Change Category

What is the Value of Social Marketing? This New Tool Can Tell you

Mar 30

In partnership with the Department of Health in the U.K., The National Social Marketing Centre (NSMC) is developing a tool which will calculate the cost-effectiveness of social marketing and behavior change interventions to improve health. This should be considered when planning, developing, and evaluating any new project. Up until now, according to the NSMC, there […]

Engage! Empower! Inspire!

Mar 10

The 2nd World Non-Profit and Social Marketing Conference is just one month from tomorrow in Dublin, Ireland. Following the hugely successful first World Conference in Brighton, UK in 2008, the 2nd World conference will bring together those interested in applying strategic communications, marketing , and behavior change methodology to solve key social challenges. In bringing […]

Help Celebrate Social Marketing’s Anniversary – What Are Your Favorite Social Marketing Campaigns?

Jan 25

Yesterday I shared my excitement for celebrating social marketing’s upcoming anniversary by presenting #3 on my personal list of top three favorite social marketing campaigns. Today, I want to share with you my top two. Do these campaigns hold a spot in your top three? #2.  Don’t Drink Yourself Fat, 2009-Present, New York Department of […]

Fear Tactics – Appeal to Reason or Fear?

Jan 12

When you want to convince someone to change a behavior, do you appeal to their sense of reason or to their fear? A recent Public Service Announcement by the New York City Health and Mental Hygiene Department says it’s time to scare young African American and Hispanic men about HIV/AIDS. Titled It’s Never Just HIV, […]

Smokers in England Encouraged to Quit for the New Year

Jan 10

It’s a new year, a time when people decide to leave behind unhealthy habits and to make positive changes in their lives. For people in England who want to quit smoking, there’s help. Smokers on the National Health Service (NHS), England’s publicly funded healthcare system, can pick up a free Quit Kit at pharmacies across […]

Did You Learn A Lot From a Dummy?

Jan 07

On Tuesday, the Centers for Disease Control and Prevention (CDC) announced the results of a 2008 survey which found that that seat belt use has reached 85% among U.S. adults.  Only 11% wore them in 1982, which was prior to the first state law requiring seat belt use. Additional research released by CDC showed that […]

2011 Social Marketing Events

Dec 20

Well, the new year is almost upon us, and what better way to start than filling up your calendar with conferences and events on social marketing and related topics? Alexandra Bornkessel has a great list over at SocialButterfly that I found through Twitter today. A few events that piqued my interest: March Innogive: Mobile Giving […]

exCHANGE Review: When It Comes to Social Media, Is Everyone a Potential Partner?

Nov 19

Every few decades, a new communications channel emerges and presents a novel way for us to reach and engage potential partners, and create meaningful change in the lives of our target audiences. On November 16, Ogilvy Washington co-hosted a Social Marketing exCHANGE in conjunction with the Center for Social Impact Communication (CSIC) at Georgetown University, […]

NBC’s Green Week!

Nov 15

Did you watch NBC’s “TODAY” this morning? Like every other morning, I did! And after much anticipation, I was so pleased to see their new green-themed “The More You Know” PSAs, which encourage viewers to adopt sustainable habits. The PSAs are ingredients of NBC Universal’s annual Green Week, November 14-21, and part of NBC’s ongoing […]

Disney is Becoming Quite a Nudge… And Why I Love It

Nov 11

I recently had the pleasure of spending nearly a week at the Walt Disney World resort in Florida with my family.  With the major decisions of each day being which theme park to visit, which attraction to head for first, and how to strategically select THE ride to use our precious “Fast Pass” chits on, […]