Archive for the Behavior Change Category

Brain-Science and Reaching Audiences

Nov 02

Yesterday, I had the opportunity to participate part-one of a two-part training focusing on identifying and leveraging the ways people think and behave, all according to scientific studies of the brain.  The training made me think a lot about how we are reach our audiences.  We often segment our audiences based on sex, age, socio-economic […]

Q&A with Nutrition Counselor Vaughn Gray

Oct 14

In social marketing theory, the Ecological Model of Health Behavior is a framework that describes how individual beliefs and behaviors occur within a societal context. Therefore health promotion can often times be effective through changing the social environment that individuals or masses live within. With this, there is still much to be said about individual […]

Cause Consumers—Loving What’s Out There and Wanting More

Sep 23

We see it everywhere.  Yoplait’s commitment  to breast cancer research.  Dasani’s dedication  to water conservation.  Dove’s devotion  to positive self-image.  Every week, I feel like I hear about a new cause initiative.  Brands have increasingly recognized the importance of giving back to their communities, and this has, without a doubt, contributed to a crowded environment of […]

Tackling the Obesity Epidemic: Can Social Marketers Make Wellness “Contagious?”

Sep 23

This week, Advertising Age released a fascinating article on current product offerings for the growing number of American consumers who are overweight or obese.  In this eye-opening review of the state of commercial marketing, author Matt Carmichael contends that overweight Americans are “the one growing demographic marketers seem intent on largely ignoring.” How quickly is this demographic growing? In 1996, […]

Fear and me

Sep 21

  I admit it. I am afraid. Terrified, actually. Paralyzed to the point of inaction. And now I finally understand, really understand, how fear keeps people from taking steps to improve their well being. So what am I so afraid of? You will laugh. I am afraid of blogging. Really. A PR person with strong […]

“Emerging Adulthood” and Social Marketing Implications

Aug 24

An article in the New York Times last week,  “What Is It About 20-Somethings?”,   instantly caught my eye.  After all, I am myself a 20-something, and it’s always interesting to scrutinize what people unlike you scientifically conclude about people like you.  I remember taking my first psychology class in high school and learning about adolescence.  […]

The Push-Me Pull-You of Social Media

Aug 24

Last week, I attended CDC’s National Health Communication, Marketing, and Media conference in Atlanta. And whether you call it new media, social media, or Web 2.0—the new tactics available online and via mobile devices took center stage at the conference. The presentation, “Social Marketing and the Uses of Social Media: Cases from the American Red […]

“What Do You Do?”

Aug 11

When you meet someone for the first time (friend of a friend, parent of a friend, someone random on the street who starts talking to you), you are inevitably compelled to make conversation.  Sometimes it’s small talk.  Sometimes it’s more substantial.  But always…always…the question comes up.  “What do you do?” When I first started at […]

A Formula for Social Change

Jul 23

As social marketing communicators, we are challenged with the task of promoting complex issues that impact the daily lives of Americans. On July 15, four distinguished panelists, Dr. Sandeep Jauhar (Director of the Heart Failure Program at Long Island Jewish Medical Center), Bill Novelli (Distinguished Professor at the McDonough School of Business), Debbie Witchey (Executive […]

Modifying Behavior Through Video Games

Jul 21

If you haven’t already heard, The Let’s Move! campaign, started by First Lady Michelle Obama, is working towards the goal of eliminating childhood obesity.  The campaign takes an approach that works through engaging multiple audiences, including children.  As part of the campaign, the First Lady has challenged gamers and inventors across the nation to create […]