Archive for the Behavior Change Category

Social Marketing – A Global Need and Opportunity

May 20

It soon will be announced that Ogilvy Public Relations Worldwide will become the title (read: lead) sponsor of The 2nd World Non-Profit & Social Marketing Conference, to be held in Dublin, Ireland, April 11-12, 2011. The Conference will focus on exploring how strategic communications, marketing and behavior change methodologies can be applied to address vital […]

If You Strap a Tiny Camcorder Onto Someone’s Forehead…

May 18

I recently came across an old Financial Times review for a book about a man who – curious to see the world from his two-year-old daughter’s perspective – strapped a tiny camcorder to her forehead and let her roam free, chronicling the business of being a toddler. Watching her footage after several days, the author […]

Smokefree Women

May 12

The National Cancer Institute’s Smokefree Women initiative launched an interesting project this week.  It’s called “Celebrating Smokefree Voices,” and it’s a YouTube video contest, to capture women’s quitting experiences and reasons for quitting smoking, as well as to motivate friends and family members to encourage a woman they love to quit. There are three things, […]

An Identity Crisis for Social Marketing

Apr 30

The explosion of social media as a critical communications channel has spawned a terminology problem which, if unchecked, could foster a long-term identity crisis for social marketers.  Over the past few years, a number of terms have been created to describe the practice of marketing a message or product through social media.  These terms include: […]

Getting Smart on Gov2.0…Fast!

Apr 30

This past Wednesday, Microsoft announced the launch of a new site that can help you connect with your local and state government online. The site, Gov2Social, lets you find state and local government officials using social media by search for your city, your state, your county, or a government official. The site also allows government […]

Let the dialogue begin!

Apr 30

Welcome to Ogilvy Public Relations Worldwide’s new group blog, SOCIAL MARKETING exCHANGE. Through the exCHANGE, Ogilvy’s social marketing team hopes to foster a rich discussion among colleagues, clients, practitioners, academicians, policymakers, and others interested in the application of social marketing and behavior change communications to address vital health, social and development issues. Our perspectives reflect […]