Archive for the Behavior Change Category

Vaccines: Is Success in Preventing Diseases Making it Harder to Take Action

Jan 27

As a new mom, I have to admit one of the harder things I’ve had to do was hold my son as he received his first set of vaccinations (and subsequent vaccinations) – to see the surprise on his face and then the tears were enough to bring this momma nearly to tears herself. But […]

New Beginnings

Sep 20

“Courage doesn’t always roar. Sometimes courage is the quiet voice at the end of the day saying, I will try again tomorrow.” – Mary Anne Radmacher As a member of the Social Change Marketing practice, we work for clients, campaigns, programs, and initiatives that strive towards the goal of behavior change. In short, we aspire […]

Does Fear Work Afterall?

Sep 10

The Centers for Disease Control and Prevention’s (CDC) Tips from Former Smoker’s campaign, which featured raw graphic images in a national paid media initiative to reduce tobacco use, has made a big splash since hitting the air waves in 2012. A new study published on Monday in the Lancet indicates that these ads may have […]

What Can We Learn from Dove’s Most Viral Ad Video of All Time?

May 30

According to Dove published survey data, over half (54%) of women globally—equating to an astounding 672 million women worldwide—agree that when it comes to how they look, they are their own worst beauty critic. The three-minute “Dove Real Beauty Sketches” video that launched last month has garnered more than 114 million total views, making it […]

Can We Be Over-Aware?

May 22

I recently read Peggy’s Orenstein’s thought-provoking New York Times article, “Our Feel-Good War on Breast Cancer,” and I’m hoping every social marketer will read it too. It has sparked widespread dialogue within the social marketing community, and left me feeling unsettled and with many questions about the meaning behind my work. The article suggests that […]

Cinco de Mayo: More than Margaritas

May 03

¡Arriba. Abajo. Al centro. Pa’ dentro!  If you’re not familiar with this Mexican phrase, now’s the time to learn it! Sunday is Cinco de Mayo, and margaritas are in order. In the U.S., we celebrate this day to recognize Mexican heritage and pride. As a native of South Texas, I’m usually one to take part […]

Private Sector Engagement in Social Marketing – The Courageous Path Forward

Apr 26

One of the debates this week during the World Social Marketing Conference in Toronto, Canada that stood out the most to me was the conversation around the need for the private sector to play a role in social change and the challenge presented to scientists, advocates, and the business community to work together to successfully […]

10 Reflections on the 2013 World Social Marketing Conference

Apr 23

In the few short hours since the 2013 World Social Marketing Conference concluded earlier this evening, I’ve found myself reflecting quite a bit on the presentations and discussions.  So, while it’s all still fresh in my head, here are some of my personal takeaways (in no particular order): 1.  Social change marketing, as I’m now […]

Do You See and Hear, What I Do?

Apr 16

In the aftermath of any devastating event, whether it is the Oklahoma City, Virginia Tech, Sandy Hook, or Boston I’m always aware that I feel not only dumbfounded that such acts of violence occur, but also humbled.  We live in a world where most days are spent ignoring each other either in the office, on […]

What’s your Moneytude? And where did it come from?

Apr 11

With Tax Day looming, this is always the time of year that I tell myself it’s time to get more motivated to focus on how I’m spending and (importantly) what I’m saving. As a “late thirty-something,” I have also reached the age and personal circumstance where I’m not only planning for my own future, but […]