Archive for the Behavior Change Category

A New Focus for Baby Sleep Safety

Mar 27

I have a baby, which means I spent much of the past few months in a sleep-deprived daze trying to get him to fall asleep—and stay asleep.  I’ve realized through the semi-obsessive talk with my “mommy friends” about how many hours and how many naps, as well as much internet research into what’s “normal,” that […]

Being Funny To Help Folks Get Serious

Mar 22

As social marketers we are often working on issues that are far from funny. We want our audiences to see our work and decide to make a better, healthier, and safer choice. However, often what is grabbing their valuable attention isn’t the solemn PSA or earnest ad placement urging folks to make a change. It’s silly cat […]

This is Colon Cancer

Mar 11

March is National Colorectal Cancer Awareness Month. I write this in honor of my husband, John, whom I miss intensely every day. Hopefully our story can help someone else. John and the kids in West Virginia during happy times John Anderson, my husband of fifteen years, died in September after a fierce five month battle […]

Potential Changes to Social Media in North Korea

Mar 07

For the first time, North Korea’s sole mobile service provider, Koryolink, allowed visiting foreigners to bring their phones into North Korea and have access to the internet on the 3G network. This same wireless internet is not yet available to North Koreans since they are governed by separate telecommunication rules. It is unfortunate that North […]

Achieving Greatness

Feb 21

The Baltimore Ravens, Super Bowl Champions, achieved football greatness earlier this month. Roger Federer, often referred to as the GOAT of the tennis world – Greatest of All Time. And in a couple of weeks, Hollywood will spend an evening telling us who has achieved greatness on the big screen. Greatness, a noun.  But, what […]

Cupid’s Arrow

Feb 14

Social marketers are quite familiar with social norms. Many of our hard-fought efforts focus on bringing awareness to positive social norms—think seat belt-use, discouraging dangerous social norms—think underage-drinking, or creating new social norms—think the Truth campaign. But there are some social norms that are so ingrained in our society that we don’t even realize we’re […]

Understanding the Role Emotion Plays In Social Marketing

Feb 07

As a new mother, I have a million new things to worry about. Is my baby healthy? Is she sleeping and eating enough? Is she meeting all of her milestones? In addition to all of the recommendations I get from her doctor about what she should be doing and when, I also have to wade […]

Make Mobile Technologies for Behavior Change a Priority in 2013

Jan 03

Many people are kicking off the new year with resolutions to improve their health by adopting new behaviors. While the desire to change one’s behavior may be strong at the beginning of the year, it often wanes as time goes by. This drop-off is common in the behavior change cycle, creating a challenge for social […]

From Mexico to Think Latino

Dec 12

A good native English-speaking friend, like me, spent several years learning Spanish as an adult in college and abroad. Her husband is a native Spanish speaker and they are committed to raising their children to be bilingual. In a recent Facebook post she mentioned she was singing a song in Spanish to her ten month […]

Do the Right Thing: Social Norming to Get Out the Vote

Dec 07

Did peer pressure have anything to do with your decision to vote in the 2012 Presidential election? If you answered yes, that may be due to the engagement of behavioral scientists, who are becoming increasingly important advisors to political campaigns. That’s a key take away from this November 12 New York Times story, which describes […]