Archive for the Behavior Change Category

Dumb Ways to Die: A Smart Way to Convey a Safety Message

Nov 29

If you haven’t yet seen the recent PSA video from Melbourne Metro Trains, “Dumb Ways to Die,” you’re missing out. This fun, creative, and important train safety warning is taking the web by storm! In only six days after being uploaded to YouTube, the video garnered more than 14 million hits; today that number is […]

Challenges and Opportunities in the Field of Obesity Prevention

Oct 24

The Institute of Medicine (IOM) held a public session, “Evaluating Progress of Obesity Prevention Efforts: What Does the Field Need to Know?,” on Friday, October 12, 2012 in Washington, D.C. Its purpose was to allow the IOM’s Committee on Evaluating Progress of Obesity Prevention Efforts (and audience members like me) to gain a mutual understanding […]

The Power of Couponing

Oct 18

Couponing has become increasingly popular and “cool” over the years.  According to Inmar, more than 311 billion coupons were distributed in the U.S. in 2011, with 3.5 billion of those redeemed.  In addition to reality shows like TLC’s Extreme Couponing, there are several trends and technologies that have helped shift Americans perception and acceptance of […]

Risky Business

Oct 18

Think back on your teen years.  Did you ever do something then that you would think twice about now?  Skip curfew? Or maybe something more serious, like getting in the car with a drunk driver?  Chances are the answer is yes. Adolescence is a time for risk taking.  For better or worse it’s how teens learn and also how […]

YouTube Counter-Campaign Videos Seek to Change Behavior

Oct 15

One need only point to the wildfire spread of “Kony 2012” to illustrate the power of a compelling video to disseminate a message quickly and widely. In the last week, three different YouTube videos aimed at behavior change have appeared in my social media stream and piqued my interest. Here’s what the videos have in […]

The Power of Your “Neighborhood”

Sep 27

What does your neighborhood mean to you? You probably devoted a great deal of time to picking it out. It’s the home to your home, where you retreat to be around those you love; it’s where you relax but also where you make important plans that affect your life. Though we may not realize it, […]

The Power of Positive Messages

Sep 26

What motivates you to exercise or eat healthy?  Are you the kind of person who needs a drill sergeant barking orders and insults to motivate you to move?  Does encouragement and reassurance motivate you to say no to that piece of chocolate cake?   While everyone is admittedly different and has their own style when trying […]

Questioning the Value of a College Education

Sep 13

In this week’s Newsweek cover story, “The College Bubble,” the author introduces an interesting question, “is college a lousy investment?” Immediately this headline caught my attention. In today’s society, how can anyone question the value of education? Just last week at the Democratic National Convention, President Obama asserted that, “Education was the gateway to opportunity […]

StickK.com: Turning Desires into Actions

Sep 10

Many people desire to be on time, to lose weight, to study hard, to spend more time with family, or to read more books. Rationally, desire should lead to action. But it’s not that simple. A group of Yale economists has addressed this seemingly simple yet immensely complex phenomenon through online “commitment contracts” on stickK.com. […]

Can Counting Bikes Change Behavior?

Aug 23

I recently read an article about a bike counter that was installed on a bridge in Portland, OR. The idea is that it counts how many cyclists cross the bridge and then keeps a visible tally for all who pass by, on bikes or otherwise.  From midnight to 3pm, Portland’s Hawthorne Bridge had a cyclist […]