If you haven’t yet seen the recent PSA video from Melbourne Metro Trains, “Dumb Ways to Die,” you’re missing out. This fun, creative, and important train safety warning is taking the web by storm! In only six days after being uploaded to YouTube, the video garnered more than 14 million hits; today that number is […]
Archive for the Behavior Change Category
Dumb Ways to Die: A Smart Way to Convey a Safety Message
Nov 29
by Carrie Dooher
Category: Behavior Change, Best Practices, Public Health, Social Marketing, Social Media
Challenges and Opportunities in the Field of Obesity Prevention
Oct 24
by Maureen C. Collins, MPH
Category: Behavior Change, Ogilvy Washington, Public Health, Social Marketing
The Institute of Medicine (IOM) held a public session, “Evaluating Progress of Obesity Prevention Efforts: What Does the Field Need to Know?,” on Friday, October 12, 2012 in Washington, D.C. Its purpose was to allow the IOM’s Committee on Evaluating Progress of Obesity Prevention Efforts (and audience members like me) to gain a mutual understanding […]
The Power of Couponing
Oct 18
by Taryn Dorsey
Category: Behavior Change, Behavioral Economics, Social Marketing
Couponing has become increasingly popular and “cool” over the years. According to Inmar, more than 311 billion coupons were distributed in the U.S. in 2011, with 3.5 billion of those redeemed. In addition to reality shows like TLC’s Extreme Couponing, there are several trends and technologies that have helped shift Americans perception and acceptance of […]
Risky Business
Oct 18
by Lauren Grella
Category: Behavior Change, Social Marketing
Think back on your teen years. Did you ever do something then that you would think twice about now? Skip curfew? Or maybe something more serious, like getting in the car with a drunk driver? Chances are the answer is yes. Adolescence is a time for risk taking. For better or worse it’s how teens learn and also how […]
YouTube Counter-Campaign Videos Seek to Change Behavior
Oct 15
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by Dana Allen-Greil
Category: Behavior Change, Social Marketing, Social Media
One need only point to the wildfire spread of “Kony 2012” to illustrate the power of a compelling video to disseminate a message quickly and widely. In the last week, three different YouTube videos aimed at behavior change have appeared in my social media stream and piqued my interest. Here’s what the videos have in […]
The Power of Your “Neighborhood”
Sep 27
by Alexandra Vaughn
Category: Behavior Change, Social Marketing
What does your neighborhood mean to you? You probably devoted a great deal of time to picking it out. It’s the home to your home, where you retreat to be around those you love; it’s where you relax but also where you make important plans that affect your life. Though we may not realize it, […]
The Power of Positive Messages
Sep 26
by Trish Taylor
Category: Behavior Change, Best Practices, Public Health, Social Marketing
What motivates you to exercise or eat healthy? Are you the kind of person who needs a drill sergeant barking orders and insults to motivate you to move? Does encouragement and reassurance motivate you to say no to that piece of chocolate cake? While everyone is admittedly different and has their own style when trying […]
Questioning the Value of a College Education
Sep 13
by Asia Romero
Category: Behavior Change
In this week’s Newsweek cover story, “The College Bubble,” the author introduces an interesting question, “is college a lousy investment?” Immediately this headline caught my attention. In today’s society, how can anyone question the value of education? Just last week at the Democratic National Convention, President Obama asserted that, “Education was the gateway to opportunity […]
Can Counting Bikes Change Behavior?
Aug 23
by Megan Yarmuth
Category: Behavior Change, Social Marketing
I recently read an article about a bike counter that was installed on a bridge in Portland, OR. The idea is that it counts how many cyclists cross the bridge and then keeps a visible tally for all who pass by, on bikes or otherwise. From midnight to 3pm, Portland’s Hawthorne Bridge had a cyclist […]
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