Archive for the Behavioral Economics Category

Environment as a Behavior Shaping Tool

May 26

Our office is moving this summer. We’re not moving far, just a few floors away in our current building. But we are moving big, in that we are transitioning to an “open” floor plan – no offices, no partitions between workstations and (gasp) precious little filing space. My thoughts on the matter fluctuate from excited […]

Re-fashioning how we shop

Apr 03

On March 25, 2015 The Atlantic published “The Neurological Pleasures of Fast Fashion,” which illustrated how clothes shopping has transformed into a “widespread pastime, a powerfully pleasurable and sometimes addictive activity.” Not only has shopping become a recreational activity (one that I, too, enjoy), research now shows that the brain literally lights up when it […]

(Re) Introducing Social Change

Mar 27

For many years, Ogilvy Public Relations has used the term “social marketing practice” to refer to our team of experts in human behavior who are dedicated to helping people live healthier, safer, more secure, and happier lives. Now, we are Ogilvy Social Change. Why? In all honestly, it’s partly because I became exhausted by the […]

The Power of Couponing

Oct 18

Couponing has become increasingly popular and “cool” over the years.  According to Inmar, more than 311 billion coupons were distributed in the U.S. in 2011, with 3.5 billion of those redeemed.  In addition to reality shows like TLC’s Extreme Couponing, there are several trends and technologies that have helped shift Americans perception and acceptance of […]

StickK.com: Turning Desires into Actions

Sep 10

Many people desire to be on time, to lose weight, to study hard, to spend more time with family, or to read more books. Rationally, desire should lead to action. But it’s not that simple. A group of Yale economists has addressed this seemingly simple yet immensely complex phenomenon through online “commitment contracts” on stickK.com. […]

Introducing OgilvyEngage

May 16

The Business of Behavior Companies increasingly recognize that if societies falter, their business can’t succeed. Accordingly, many enterprises acknowledge that it is a business imperative to get people to change individual behaviors around such issues as driving safely, eating healthier, taking medications regularly, staying out of debt  and others. Through corporate responsibility commitments, sustainability initiatives, […]

Donate Life Month-How Behavioral Economics Could Increase Organ Donation

Apr 19

In 2004 my father was diagnosed with acute renal failure caused by hypertension. He was advised to start dialysis and the kidney transplantation process by getting on the National Transplant Wait List.  His transplant coordinator said it could be several years before he received a kidney.  At that point, I made a personal decision to […]

Join Ogilvy and the Washington Business Journal for “Socially Responsible Behavior Change as a Business Imperative” on April 19

Apr 12

Please join us for an Ogilvy Exchange on Thursday, April 19, 8-9:30 a.m. at our Washington, D.C., office. How do the components of our personal behavior, such as our attitudes, our motivations, or our abilities drive the purchase of Better-For-You-foods, prompt reduced use of energy, promote adherence to medication regimes and adoption of healthier lifestyles, […]

Reseach on consumer response to big brands highlights value of stong narratives.

Oct 04

Martin Lindstrom’s piece in Saturday’s New York Times highlighted his research on whether consumers were “in love with” or “addicted” to their iPhones, given demonstrations of longing, sensory reaction and separation anxiety. His past research has used functional magnetic resonance imaging (fMRIs) to compare human responses to imagery from the world’s great religions and its […]

What Drives Human Behavior…And How Can We Harness That?

Jun 30

The 100 plus attendees engaged in spirited discussion with Piyush Tantia, one of the foremost experts in behavioral economics, attests to the overwhelming success of Ogilvy Washington’s What Drives Human Behavior Exchange. Mr. Tantia translated academic, often cerebral theories on behavioral economics into a set of application-driven insights easily grasped by the PR, government, and […]