Our office is moving this summer. We’re not moving far, just a few floors away in our current building. But we are moving big, in that we are transitioning to an “open” floor plan – no offices, no partitions between workstations and (gasp) precious little filing space. My thoughts on the matter fluctuate from excited […]
Archive for the Behavioral Economics Category
Environment as a Behavior Shaping Tool
May 26

by Jennifer Wayman
Category: Behavior Change, Behavioral Economics, Environment, Ogilvy Washington, Social Marketing
Re-fashioning how we shop
Apr 03

by KC Sledd
Category: Behavior Change, Behavioral Economics, Corporate Social Responsibility, Research + Insights, Social Marketing
On March 25, 2015 The Atlantic published “The Neurological Pleasures of Fast Fashion,” which illustrated how clothes shopping has transformed into a “widespread pastime, a powerfully pleasurable and sometimes addictive activity.” Not only has shopping become a recreational activity (one that I, too, enjoy), research now shows that the brain literally lights up when it […]
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Tags: cause engagement, Cause Marketing, Corporate Social Responsibility, environmentalism, fashion, social challenges, social change, sustainability, thought leadership
(Re) Introducing Social Change
Mar 27

by Jennifer Wayman
Category: Behavior Change, Behavioral Economics, Corporate Social Responsibility, Ogilvy Washington, Public Health, Public Safety, Social Marketing
For many years, Ogilvy Public Relations has used the term “social marketing practice” to refer to our team of experts in human behavior who are dedicated to helping people live healthier, safer, more secure, and happier lives. Now, we are Ogilvy Social Change. Why? In all honestly, it’s partly because I became exhausted by the […]
The Power of Couponing
Oct 18

by Taryn Dorsey
Category: Behavior Change, Behavioral Economics, Social Marketing
Couponing has become increasingly popular and “cool” over the years. According to Inmar, more than 311 billion coupons were distributed in the U.S. in 2011, with 3.5 billion of those redeemed. In addition to reality shows like TLC’s Extreme Couponing, there are several trends and technologies that have helped shift Americans perception and acceptance of […]
StickK.com: Turning Desires into Actions
Sep 10
by Michaela Thayer
Category: Behavior Change, Behavioral Economics, Social Marketing
Many people desire to be on time, to lose weight, to study hard, to spend more time with family, or to read more books. Rationally, desire should lead to action. But it’s not that simple. A group of Yale economists has addressed this seemingly simple yet immensely complex phenomenon through online “commitment contracts” on stickK.com. […]
Introducing OgilvyEngage
May 16

by Jennifer Wayman
Category: Behavior Change, Behavioral Economics, Corporate Social Responsibility, Ogilvy Washington, Public Health, Public Safety, Social Marketing
The Business of Behavior Companies increasingly recognize that if societies falter, their business can’t succeed. Accordingly, many enterprises acknowledge that it is a business imperative to get people to change individual behaviors around such issues as driving safely, eating healthier, taking medications regularly, staying out of debt and others. Through corporate responsibility commitments, sustainability initiatives, […]
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Tags: Behavior Change, cause engagement, Cause Marketing, Childhood Obesity, corporate social marketing, Corporate Social Responsibility, health behaviors, Nutrition, obesity, Ogilvy Exchange, OgilvyEngage, Public Health, Public Safety, social challenges, social change, Social Marketing, thought leadership
Donate Life Month-How Behavioral Economics Could Increase Organ Donation
Apr 19

by Seleana Bines
Category: Behavioral Economics, Best Practices
In 2004 my father was diagnosed with acute renal failure caused by hypertension. He was advised to start dialysis and the kidney transplantation process by getting on the National Transplant Wait List. His transplant coordinator said it could be several years before he received a kidney. At that point, I made a personal decision to […]
Join Ogilvy and the Washington Business Journal for “Socially Responsible Behavior Change as a Business Imperative” on April 19
Apr 12
by Michaela Thayer
Category: Behavior Change, Behavioral Economics, Corporate Social Responsibility, Ogilvy Washington, Social Marketing
Please join us for an Ogilvy Exchange on Thursday, April 19, 8-9:30 a.m. at our Washington, D.C., office. How do the components of our personal behavior, such as our attitudes, our motivations, or our abilities drive the purchase of Better-For-You-foods, prompt reduced use of energy, promote adherence to medication regimes and adoption of healthier lifestyles, […]
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Tags: behavior changes, Best Practices, corporate social marketing, Corporate Social Responsibility, energy, health behaviors, thought leadership
Reseach on consumer response to big brands highlights value of stong narratives.
Oct 04

by Sarah Temple
Category: Behavior Change, Behavioral Economics, Research + Insights
Martin Lindstrom’s piece in Saturday’s New York Times highlighted his research on whether consumers were “in love with” or “addicted” to their iPhones, given demonstrations of longing, sensory reaction and separation anxiety. His past research has used functional magnetic resonance imaging (fMRIs) to compare human responses to imagery from the world’s great religions and its […]
What Drives Human Behavior…And How Can We Harness That?
Jun 30
by Janny Frimpong
Category: Behavior Change, Behavioral Economics
The 100 plus attendees engaged in spirited discussion with Piyush Tantia, one of the foremost experts in behavioral economics, attests to the overwhelming success of Ogilvy Washington’s What Drives Human Behavior Exchange. Mr. Tantia translated academic, often cerebral theories on behavioral economics into a set of application-driven insights easily grasped by the PR, government, and […]
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Tags: Behavioral Economics, Choice Architecture, Ogilvy Exchange, social change
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