Archive for the Best Practices Category

We’re Not Here to Do “PR”

May 16

If you visit our office at Ogilvy Washington, you’ll encounter a group of professionals who aren’t here to “do PR.” You’ll find people who are passionate. Some are passionate about preventing cancer, some about creating a healthier America for our youth, some about protecting the environment or preparing people to deal with disaster. But the […]

Don’t Want to Miscommunicate? Try Face Time.

Apr 25

Let me paint a picture: It’s 4 p.m. on a Friday, and I’ve been exchanging emails with a coworker across the country all week. At this point, I can’t even remember my original point – in fact, I can’t remember what’s accurate and what isn’t anymore with all of these email threads. I’m frustrated and […]

Ogilvy is Harnessing the Power of Virtual Reality for Change, Responsibly

Mar 31

How can you encourage public officials to take flood risks seriously? That’s the question that Ogilvy sought to answer working with the Federal Emergency Management Agency (FEMA) with IMMERSED, a Virtual Reality (VR) experience created to help users understand the real impacts that flooding brings to communities and individuals. Ogilvy, as part of the Resilience Action Partners joint venture […]

Brand Activism: Fumble or Touchdown?

Feb 10

There’s been a lot of discussion in the past few days about this year’s Super Bowl ads. Many have been cheering on the brands that are taking a stand on issues, while others have criticized companies for their points of view or for not being authentic. From the emotional, riveting story told by 84 Lumber, […]

Top Picks from Day 2 of the Social Good Summit

Sep 20

Day 2 of the Social Good Summit was also very uplifting and attendees walked away with the clear directive to aim high and use your voice to affect change. Every talk was inspiring, but here are my top picks: The Summit began with a big salute to the 17 UN Young Leaders for the Sustainable […]

3 Themes from Day 1 of the Social Good Summit

Sep 19

I am very excited to be attending the Social Good Summit at the 92nd Street Y. Day One of the Summit–which examines the impact of technology and new media on social good initiatives around the world–focused on the following themes: To address core problems facing the globe, change must happen at the individual, community, policy […]

Lesson on Infographics from John Snow (no, not that Jon Snow)

Jan 12

Data visualization. Information architecture. Infographic. These are buzz words in the modern communications environment where the ability to show processes, statistics, and messages in a visually pleasing way has become communications gold. The growth of communications platforms like Facebook and Twitter has driven the value of graphic content, including infographics, which can be shared with […]

You Are What You Tweet

Aug 13

‘Slice of life’ tweets have been some of the most scorned content on the Internet. Who really cares if you’re frying up grass-fed bacon by the pound or binge watching the latest season of House of Cards from your couch? Most of us consider this the custard-like filling of the Twittersphere—lots of calories, little substance. […]

Some Mo-tivation and Mo Wisdom – A Style Guide on Movember and More

Jan 15

When I moved in 2010 to Washington, DC, I noticed a “growing” trend that was sweeping the nation – Movember. Since then, the Movember movement keeps strong and as I commuted to work this past November, I saw the ‘staches sprouting prominently across men’s (and some women’s) faces. On December 1, participants begrudgingly woke up […]

Its Flu Season – You Can Take Action: Get a Flu Shot

Dec 10

Its flu season, in case you didn’t know, but I’m guessing you know since if you’re anything like my family, you’ve been struck with a number of germs and bugs over the past several weeks. Head colds and stomach bugs, unfortunately. But, at least it hasn’t been the flu. All of us – me, my […]