Archive for the Best Practices Category

How Federal Health Agencies Can Drive Engagement on Twitter

Nov 24

A study came out in PLOS ONE earlier this month that looked at the factors associated with Twitter engagement, as measured by retweets, of Federal health agencies. As someone who’s worked with numerous Federal health agencies on their Twitter content, I found the study findings particularly intriguing. Looking at 130 Twitter accounts from 25 agencies, […]

Ogilvy Takes on the 2014 National Conference on Health Communication, Marketing, and Media

Aug 18

Ogilvy’s Social Marketing Group is headed to Atlanta this week for the National Conference on Health Communication, Marketing, and Media. This is one of the Social Marketing Group’s favorite conferences, as many of us work in the health communications space, and it’s always inspiring and motivating to learn from the work of others. Ogilvy will […]

Talking Shop about Disasters and Technology at SXSW 2014

Mar 11

The Insurance Information Institute (III) joined with the Federal Alliance for Safe Homes (FLASH), the Red Cross, and the National Weather Service (NWS) at SXSW Interactive Festival to talk shop about how technology is helping them improve how they engage with and support consumers to prepare better and respond to disasters. With hundreds of panels, […]

4 Tips for Managing the Drop in Organic Reach on Facebook with a Small Budget

Jan 10

Have you noticed a change in your Facebook organic reach over the last few weeks?   If so, you’re not alone. Last month, Facebook tweaked their algorithm to focus on “high-quality content.” While traditional news outlets are seeing 69% jumps in referral traffic from Facebook, brands, small businesses, nonprofit and government organizations are seeing much smaller […]

Can We Be Over-Aware?

May 22

I recently read Peggy’s Orenstein’s thought-provoking New York Times article, “Our Feel-Good War on Breast Cancer,” and I’m hoping every social marketer will read it too. It has sparked widespread dialogue within the social marketing community, and left me feeling unsettled and with many questions about the meaning behind my work. The article suggests that […]

Cinco de Mayo: More than Margaritas

May 03

¡Arriba. Abajo. Al centro. Pa’ dentro!  If you’re not familiar with this Mexican phrase, now’s the time to learn it! Sunday is Cinco de Mayo, and margaritas are in order. In the U.S., we celebrate this day to recognize Mexican heritage and pride. As a native of South Texas, I’m usually one to take part […]

Web Sites: It’s a Journey, Not a Destination

Apr 30

I’ve spent much of my career advising on Web site design and content strategy. Essentially, I serve as the translator between the content lead at the organization and the Web site developer. I’ve really enjoyed this role. I love finding creative solutions to help organizations get the dynamic and innovative features they are looking for […]

Private Sector Engagement in Social Marketing – The Courageous Path Forward

Apr 26

One of the debates this week during the World Social Marketing Conference in Toronto, Canada that stood out the most to me was the conversation around the need for the private sector to play a role in social change and the challenge presented to scientists, advocates, and the business community to work together to successfully […]

Lunching With The Ravens’ PR Maven

Apr 09

Kevin Byrne is the man behind the Baltimore Ravens’ media plan. He spoke recently at The Carmine in the Chinatown neighborhood of Washington, DC. He was a personable, thoughtful individual whose passion for his job was palpable. It’s possible he was still riding the Super Bowl XLVII win high, but something tells me that, like […]

Workplace Diversity: A Priority for Social Marketers

Mar 04

As professional communicators, we must know how to speak to varying audiences. At Ogilvy, our clients depend on it, and our counsel would be ineffective otherwise. It’s up to us to master our audience’s dialects and languages, the nuances and customs of their culture, emotional triggers, and how to access them with information we are […]