Archive for the Best Practices Category

Brain-Science and Reaching Audiences

Nov 02

Yesterday, I had the opportunity to participate part-one of a two-part training focusing on identifying and leveraging the ways people think and behave, all according to scientific studies of the brain.  The training made me think a lot about how we are reach our audiences.  We often segment our audiences based on sex, age, socio-economic […]

CDC’s Health Communicator’s Social Media Toolkit

Oct 18

In case you haven’t seen it, last week, CDC launched “The Health Communicator’s Social Media Toolkit” on their Gateway to Health Communication & Social Marketing Practice page. This resource is provides a great introduction to social media with tips on how to incorporate social media into programs. I really liked the addition of CDC’s Top […]

Health Literacy and Patient Education Materials

Oct 07

Last week, I attended an American Academy of Family Physicians (AAFP) conference in Denver, Colorado.  As an exhibitor, I discussed materials needs with hundreds of physicians from all around the country.  Although my various conversations were spread out over a number of different health conditions, there was one commonality in every exchange I had.  The […]

Focus Groups!

Sep 09

  As we all know well, research is a critical component to every public relations, marketing, and advertising campaign out there.  Knowing your audience is vital to the success of social marketing programs.  And while there are numerous methods of gathering data about your consumer, focus group testing is one of the most commonly used […]

CDC’s National Conference on Health Communication, Marketing, and Media 2010

Aug 16

Tomorrow morning CDC kicks-off the 2010 National Conference on Health Communication, Marketing, and Media. This year’s theme, “Convergence: Purpose, Programs, & Partners” looks to open an educational dialogue among the many attendees–from practioners to researchers and individuals from academia–about how these fields are continually merging. After looking over the agenda, it’s hard to pick out which […]

Private Industry and Social Change: Not a New Thing

Jul 08

Some of the most important contributions from private industry in support of public causes happened “way” back in the early 1900s, when business leaders like Rockefeller, Ford and Carnegie directed their personal and corporate fortunes to impact social change. Throughout the 1920s, the Rockefeller family designed and financed a network of trails throughout Acadia National […]

Psychology of the Countdown

Jun 22

My four year old is as busy, distracted, and rambunctious as any.  So I’m not totally surprised that calling her with, “Sam, time for dinner” doesn’t always spur immediate action. But I mixed it up a bit recently. “You’ve got ten seconds to get to the table…10, 9, 8, 7…” That actually worked.  I’m not […]

A Lesson For PR Practitioners: The Microphone Is Always On For Public Figures

Jun 14

“Can you believe what she’s wearing?” “That guy doesn’t know what he’s talking about.” “This is booooring.” We’ve all made off-the-cuff remarks like these assuming that we wouldn’t be overheard. We know it’s not appropriate, but let’s be honest: we all have opinions. We’re human and occasionally there’s too short of a delay between our […]

The Value of Personal Experience with the First “P”

May 26

I had my first screening mammogram today.   I was nervous about it, as most women are.  But, it turned out to be a piece of cake.  Really!  Afterwards, I found myself reflecting on the experience from a professional angle, and specifically on how interesting it was to have had a mammogram after working for years […]

Corporate Social Responsibility: From Shareholder Value to Stakeholder Responsibility?

May 17

Review of The Economist’s recent article on stakeholder responsibility and the strategic merits of mapping out the social impact of the value chain.