Archive for the Best Practices Category

Has the Medical News Beat Flatlined?

May 13

Newsrooms across the country have seen 20-25% reductions in their staffs over the last decade and that has meant in many cases the elimination of the health and medical beat reporters. So what’s happening to those journalists who use to cover our social marketing stories? Going to the recent annual conference of the Association of […]

Cases in Public Health Communication & Marketing

May 05

The George Washington University’s School of Public Health and Health Services publishes peer-reviewed case studies from the fields of public health communication and social marketing at  One of the newest entries, “Using Social Media to Reach Women with The Heart Truth® – 2009 Update,” provides an overview of how social media has been employed […]

An Identity Crisis for Social Marketing

Apr 30

The explosion of social media as a critical communications channel has spawned a terminology problem which, if unchecked, could foster a long-term identity crisis for social marketers.  Over the past few years, a number of terms have been created to describe the practice of marketing a message or product through social media.  These terms include: […]

Getting Smart on Gov2.0…Fast!

Apr 30

This past Wednesday, Microsoft announced the launch of a new site that can help you connect with your local and state government online. The site, Gov2Social, lets you find state and local government officials using social media by search for your city, your state, your county, or a government official. The site also allows government […]

Let the dialogue begin!

Apr 30

Welcome to Ogilvy Public Relations Worldwide’s new group blog, SOCIAL MARKETING exCHANGE. Through the exCHANGE, Ogilvy’s social marketing team hopes to foster a rich discussion among colleagues, clients, practitioners, academicians, policymakers, and others interested in the application of social marketing and behavior change communications to address vital health, social and development issues. Our perspectives reflect […]