“You can’t sit with us” were the famous words spoken by Gretchen Wieners when they finally determined that Regina George, their former leader, was no longer a part of the Plastics in the movie Mean Girls. Regina reacted in the only way she knew how in order to ease her pain and maintain her perceived […]
Archive for the Climate Change Category
What the March for Science Protestors Can Learn from Mean Girls
May 04
by Cara Spidle
Category: Behavior Change, Climate Change, Environment, Ogilvy Washington, Policy, Research + Insights
What’s wrong with Earth Day
Apr 18
by Tony Silva
Category: Behavior Change, Climate Change, Energy, Energy Efficiency, Environment, Social Marketing
I care deeply about our environment, but I’ve never been an enormous fan of Earth Day, which turns 45 next week. I’ve designed and supported environmental behavior change efforts from Beijing to Baltimore and beyond, and Earth Day never added significantly to the outcomes I sought. I also didn’t expect it to. The day was […]
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