Archive for the Corporate Social Responsibility Category

Introducing OgilvyEngage

May 16

The Business of Behavior Companies increasingly recognize that if societies falter, their business can’t succeed. Accordingly, many enterprises acknowledge that it is a business imperative to get people to change individual behaviors around such issues as driving safely, eating healthier, taking medications regularly, staying out of debt  and others. Through corporate responsibility commitments, sustainability initiatives, […]

Event Wrap-up: Socially Responsible Behavior Change as a Business Imperative

Apr 20

Ogilvy Public Relations has been a leader in social marketing for nearly three decades. We’ve helped government agencies and Fortune 500 companies change minds, shift attitudes, redefine norms, and support sustained individual and community behavior change. Today, we were joined by three experts in corporate social marketing to discuss how companies across a wide range […]

Join Ogilvy and the Washington Business Journal for “Socially Responsible Behavior Change as a Business Imperative” on April 19

Apr 12

Please join us for an Ogilvy Exchange on Thursday, April 19, 8-9:30 a.m. at our Washington, D.C., office. How do the components of our personal behavior, such as our attitudes, our motivations, or our abilities drive the purchase of Better-For-You-foods, prompt reduced use of energy, promote adherence to medication regimes and adoption of healthier lifestyles, […]

A New Look at “Product”

Apr 04

“Public health is everyone’s responsibility and there is a role for all of us, working in partnership, to tackle these challenges.” Andrew Lansley CBE MP, Secretary of State for Health, March 2011 Last week, I had the pleasure of participating in the National Social Marketing Centre’s Behavior Change and Corporate Responsibility Conference in London.  While […]

Behavior Change to Motivate Millennials

Mar 20

New research published in this month’s Journal of Personalty and Social Psychology has revealed that the Millennial generation, contrary to wide-spread belief, is less civic-minded, especially as it relates to environmental issues than previous generations. One of the study’s author’s notes that there is a perception that young people are being reached sufficiently to act […]

The Intersection of Cause Involvement and Behavior Change

Jul 16

When designing interventions for behavior change, the first things that usually come to mind are how to remove the barriers to action, how to increase self-efficacy, or even if the external conditions are favorable for the adoption of the desired behavior. Not often do we consider that involvement in causes can actually trigger individual behavior […]

Personal Communication Still Drives Word of Mouth on Causes

Jun 15

Quiz of the day: What is the most typical way in which people tell others about social issues and causes they want them to get involved with? a)      In person b)      Over the phone c)       Via text messages d)      Via social networking messages and invites e)      Via personal emails or email forwards The answer: a) […]

The Donate Movement: Successful Fusing of Nonprofit, Corporate, and Consumer Interests

Jun 03

Let’s break nonprofit, corporate, and consumer interests down into simple terms.  A nonprofit wants to further its mission to help people and/or the planet. A corporation wants to do good for its shareholders, its employees, and its customers. A consumer wants to live well at a fair price and feel good about purchasing decisions.  Do […]

How alike and different are Caucasians, African Americans and Hispanics when it comes to supporting causes?

May 31

How alike and different are Caucasians, African Americans and Hispanics when it comes to supporting causes? Our latest release on the study Dynamics of Cause Engagement revealed interesting similarities and differences in how people of different ethnicities engage with causes. Among the most interesting findings is the fact that social media play a greater role […]