Archive for the Emergency + Risk Communication Category

Ogilvy is Harnessing the Power of Virtual Reality for Change, Responsibly

Mar 31

How can you encourage public officials to take flood risks seriously? That’s the question that Ogilvy sought to answer working with the Federal Emergency Management Agency (FEMA) with IMMERSED, a Virtual Reality (VR) experience created to help users understand the real impacts that flooding brings to communities and individuals. Ogilvy, as part of the Resilience Action Partners joint venture […]

Talking Shop about Disasters and Technology at SXSW 2014

Mar 11

The Insurance Information Institute (III) joined with the Federal Alliance for Safe Homes (FLASH), the Red Cross, and the National Weather Service (NWS) at SXSW Interactive Festival to talk shop about how technology is helping them improve how they engage with and support consumers to prepare better and respond to disasters. With hundreds of panels, […]

Social Media in Disaster Preparedness and Response

Jul 05

If you’ve ever doubted how wired and connected we’ve become, take a look at the faces of people around you as a flight attendant announces that all portable devices must be turned off prior to takeoff.  It’s a scurry to check e-mail or Facebook just one last time.   And as that plane touches down, it’s […]

With Summer Comes Hurricane Season

Jun 01

Today marks the first day of the Atlantic hurricane season, which lasts through November. Today the media is abuzz with the question “are you prepared?” with various experts explaining the steps individuals should take to prepare for hurricane season: Build and emergency kit: In addition to your flashlights, batteries, and canned food, do you have […]

I won’t leave home without Fido

Apr 05

Disaster communications and policy changes means residents and their furry family members are safer, more accommodated Recently a colleague shared an article discussing the impact that the loss of a pet can have on humans –the grief can be extreme, akin to the loss of their human family members and friends. Ok, so maybe I […]

Will You Be My Valentine? Only If You Wash Your Hands

Feb 16

Valentine’s Day is over – as shown by the discounted boxes of candy, wilting flowers, and picked-over rows of red greeting cards. What’s not quite finished is the flu season. I recently came across a Valentine’s Day-themed e-card from the American Public Health Association. The text reads: “I wanna hold your hand. But only after […]

Engage! Empower! Inspire!

Mar 10

The 2nd World Non-Profit and Social Marketing Conference is just one month from tomorrow in Dublin, Ireland. Following the hugely successful first World Conference in Brighton, UK in 2008, the 2nd World conference will bring together those interested in applying strategic communications, marketing , and behavior change methodology to solve key social challenges. In bringing […]

Fear and me

Sep 21

  I admit it. I am afraid. Terrified, actually. Paralyzed to the point of inaction. And now I finally understand, really understand, how fear keeps people from taking steps to improve their well being. So what am I so afraid of? You will laugh. I am afraid of blogging. Really. A PR person with strong […]

Psychology of the Countdown

Jun 22

My four year old is as busy, distracted, and rambunctious as any.  So I’m not totally surprised that calling her with, “Sam, time for dinner” doesn’t always spur immediate action. But I mixed it up a bit recently. “You’ve got ten seconds to get to the table…10, 9, 8, 7…” That actually worked.  I’m not […]

Making it Personal this Hurricane Season

Jun 07

Last Tuesday – June 1st – marked the official start of Hurricane Season. With the gulf oil spill top of mind, the National Oceanic and Atmospheric Administration (NOAA)’s 2010 Atlantic Hurricane Season “above normal season” Outlook  naturally sparked conversation in the media, and among my friends and family. Here at Ogilvy, our Emergency and Risk […]