Archive for the Ogilvy Washington Category

We’re Not Here to Do “PR”

May 16

If you visit our office at Ogilvy Washington, you’ll encounter a group of professionals who aren’t here to “do PR.” You’ll find people who are passionate. Some are passionate about preventing cancer, some about creating a healthier America for our youth, some about protecting the environment or preparing people to deal with disaster. But the […]

What the March for Science Protestors Can Learn from Mean Girls

May 04

“You can’t sit with us” were the famous words spoken by Gretchen Wieners when they finally determined that Regina George, their former leader, was no longer a part of the Plastics in the movie Mean Girls. Regina reacted in the only way she knew how in order to ease her pain and maintain her perceived […]

Ogilvy is Harnessing the Power of Virtual Reality for Change, Responsibly

Mar 31

How can you encourage public officials to take flood risks seriously? That’s the question that Ogilvy sought to answer working with the Federal Emergency Management Agency (FEMA) with IMMERSED, a Virtual Reality (VR) experience created to help users understand the real impacts that flooding brings to communities and individuals. Ogilvy, as part of the Resilience Action Partners joint venture […]

Doing the Unexpected

Mar 29

I never would have thought that working with Peruvians to build their first-ever sewage system in a small village eight hours south of Lima would be a critical experience for crafting an impactful marketing and communications campaign. Working on projects like this while serving in the Peace Corps developed my skills in international project management, […]

Women Leaders: The Journey to the Top

Mar 13

I grew up surrounded by strong women, with my mom being the first I was exposed to. She escaped Vietnam by boat with my siblings, lived through two refugee camps, and raised our large family by herself in the United States—all with limited knowledge of English. Because of her, I was motivated to work hard […]

Embracing Gender Equality: Today and Everyday

Mar 08

You may have heard that today, March 8, is International Women’s Day. What you may not know is that, though the day has been relatively unknown in the U.S. until recently, the observance’s origins are actually American. A quick history: the first Women’s Day took place in February 1909, organized by the Socialist Party of […]

ColorComm 2016 – Inspiring and Enlightening Time with Women of Color in Communications

Aug 05

Public relations agencies have increasingly been under scrutiny for their lack of racial, ethnic, and gender diversity at senior management levels. Women of color grapple with these issues on a daily basis—highlighting the reality that all communications professionals must play a role in addressing this problem. To better understand these dynamics, several members of the […]

Environment as a Behavior Shaping Tool

May 26

Our office is moving this summer. We’re not moving far, just a few floors away in our current building. But we are moving big, in that we are transitioning to an “open” floor plan – no offices, no partitions between workstations and (gasp) precious little filing space. My thoughts on the matter fluctuate from excited […]

Ripple Effect: Power of Thanks

Apr 23

I was reminded earlier this week that civility, while not completely dead, is on it’s last legs. Yes, civility. Not to be confused with chivalry, which is an entirely separate blog post. While waiting in line, in the pouring rain for the morning bus to arrive the woman in front of me decided twirling her […]

(Re) Introducing Social Change

Mar 27

For many years, Ogilvy Public Relations has used the term “social marketing practice” to refer to our team of experts in human behavior who are dedicated to helping people live healthier, safer, more secure, and happier lives. Now, we are Ogilvy Social Change. Why? In all honestly, it’s partly because I became exhausted by the […]