Archive for the Ogilvy Washington Category

Can the Department of Defense realize the full power of social media?

Oct 05

Nielsen reported recently that social networks and blogsites now account for more than 22 percent of Americans’ time spent online, more than twice than that of online gaming.  To put that in perspective, Nielsen lists 75 categories as “other,” which combined accounts for only 35 percent of Americans’ time online. Read the full report here: […]

The Intersection of Cause Involvement and Behavior Change

Jul 16

When designing interventions for behavior change, the first things that usually come to mind are how to remove the barriers to action, how to increase self-efficacy, or even if the external conditions are favorable for the adoption of the desired behavior. Not often do we consider that involvement in causes can actually trigger individual behavior […]

Big Words / Little Understanding – Scientists need to learn the art of public speaking

Jul 01

I love words and growing up I loved learning and using new words – strange and different words that most people didn’t know and certainly didn’t use. It helped that I had four older brothers all attending college while I was still in grammar and middle school. Using big words – 50 cent words as […]

Ogilvy Washington Takes on CSR Initiative Offering Training to Local Nonprofits

Jun 30

Today, Ogilvy Washington will launch OgilvyConnect, a program to provide communications training to community-based nonprofits serving the National Capital region. Led by rising leaders at Ogilvy Washington, the program’s curriculum will offer communications knowledge, tools, and resources to help these organizations better fulfill their missions.   Inspired to give back to the DC community, Ogilvy Washington […]

Ogilvy to Host Harvard Behavioral Economics Expert on June 29 to Discuss What Drives Human Behavior

Jun 23

When you’re facing a decision, does the way in which a product is positioned or a question is phrased influence your answer? Proponents of behavioral economics would say yes, resoundingly. Take this example from a study that examined the rate at which people opted to donate their organs in different countries. In some countries the […]

Personal Communication Still Drives Word of Mouth on Causes

Jun 15

Quiz of the day: What is the most typical way in which people tell others about social issues and causes they want them to get involved with? a)      In person b)      Over the phone c)       Via text messages d)      Via social networking messages and invites e)      Via personal emails or email forwards The answer: a) […]

How alike and different are Caucasians, African Americans and Hispanics when it comes to supporting causes?

May 31

How alike and different are Caucasians, African Americans and Hispanics when it comes to supporting causes? Our latest release on the study Dynamics of Cause Engagement revealed interesting similarities and differences in how people of different ethnicities engage with causes. Among the most interesting findings is the fact that social media play a greater role […]

When it Comes to Social Media, Where Do We Begin?

Apr 28

“Where do we begin?” This is a question we see a lot in the social media space, particularly with agencies and organizations that have limited time and resources. And as with all questions related to the social Web, the answer depends on who you ask. Some believe it starts with defining your audience, while others […]

The Dynamics of Cause Engagement

Apr 19

How has the digital revolution changed the way Americans get involved with causes and social issues? Lately, we have seen a lot of discussion on the impact of digital media on cause involvement.  “Twitter revolution” and “slactivism” are terms that are now part of the social causes lexicon. As in all good debates, different points […]

Ready to Share and Learn @wsmconference

Apr 06

Well, our bags are getting packed and we’re almost ready to go. Ogilvy’s social marketing practice is buzzing with preparations for the 2nd World Non-Profit and Social Marketing Conference set to begin in Dublin this weekend. It’s not rare to find our folks within the Social Marketing team discussing our latest ideas for engaging parents […]