Archive for the Public Health Category

Its Flu Season – You Can Take Action: Get a Flu Shot

Dec 10

Its flu season, in case you didn’t know, but I’m guessing you know since if you’re anything like my family, you’ve been struck with a number of germs and bugs over the past several weeks. Head colds and stomach bugs, unfortunately. But, at least it hasn’t been the flu. All of us – me, my […]

Revisiting Point of Care Marketing for Today’s Connected Consumer

Nov 12

A good friend of mine recently found out through an annual physical exam that she weighed ten pounds more than she had expected – pushing her into the overweight category. She knew she had been gaining weight but didn’t realize how much. This news catapulted her into action. What’s the first thing she did? Go […]

It’s Personal

Nov 03

We are entering a new frontier in medicine. It’s a world shaped by personalized medicine or what we fondly describe as “precision health care”. Genetic profiling or unraveling our genetic code will lead to improved diagnoses and targeted therapies so that the beneficial effects of therapeutics outnumber the side effects. Pharmacogenomics, proteomics, epigenomics, metagenomics, metabolomics […]

Practice informing research informing practice at ACR 2014

Oct 31

With over 1000 presentations, more than 300 posters, and 1200 attendees, it was impossible to capture everything at the 2014 Association for Consumer Research North American Conference. For every talk I attended (e.g.,Choice Architecture; Aging Consumers: Beyond Chronological Age;  Interplay Effect of Goals and Planning on Consumer Welfare), there were several concurrent ones that I […]

Springboard: A New Online Resource for Health Communication

Oct 03

Have you ever had a client ask you to brainstorm an idea for a new project or campaign, but you weren’t really sure where to find some initial inspiration? Springboard for Health Communications (Springboard) is a new online resource from Johns Hopkins University Health Communications Capacity Collaborative (JHU HC3) that aggregates resources related to health […]

Back from NCHCMM – Feeling Inspired and Connected

Aug 22

This was my first NCHCMM.  Wasn’t sure what to expect but was very excited for my colleagues who were presenting on outstanding projects – see Emily Zeigenfuse’s earlier post on the Ogilvy sessions at the conference.  I was also looking forward to seeing old friends and colleagues–and meeting new ones. What I didn’t expect is […]

Ogilvy Takes on the 2014 National Conference on Health Communication, Marketing, and Media

Aug 18

Ogilvy’s Social Marketing Group is headed to Atlanta this week for the National Conference on Health Communication, Marketing, and Media. This is one of the Social Marketing Group’s favorite conferences, as many of us work in the health communications space, and it’s always inspiring and motivating to learn from the work of others. Ogilvy will […]

Courting Young Invisibles: A Success Story?

Mar 13

“So do you go to any websites that are .coms or .nets, or do you mainly just stick with .govs?” As I sat eating spaghetti with my roommates on Tuesday night and loading a video on my phone, I didn’t expect much more than five minutes of awkward humor. It wasn’t until Between Two Ferns […]

Vaccines: Is Success in Preventing Diseases Making it Harder to Take Action

Jan 27

As a new mom, I have to admit one of the harder things I’ve had to do was hold my son as he received his first set of vaccinations (and subsequent vaccinations) – to see the surprise on his face and then the tears were enough to bring this momma nearly to tears herself. But […]

Does Fear Work Afterall?

Sep 10

The Centers for Disease Control and Prevention’s (CDC) Tips from Former Smoker’s campaign, which featured raw graphic images in a national paid media initiative to reduce tobacco use, has made a big splash since hitting the air waves in 2012. A new study published on Monday in the Lancet indicates that these ads may have […]