Archive for the Public Health Category

Brain-Science and Reaching Audiences

Nov 02

Yesterday, I had the opportunity to participate part-one of a two-part training focusing on identifying and leveraging the ways people think and behave, all according to scientific studies of the brain.  The training made me think a lot about how we are reach our audiences.  We often segment our audiences based on sex, age, socio-economic […]

Apps for Healthy Kids

Oct 21

Recently Let’s Move! announced the winners of their Apps for Healthy Kids contest, in which developers, game designers, and other interested folks were invited to create mobile apps for tweens that promote healthy eating and/or physical activity.  The only requirement was that the game or tool had to use USDA data sets that have been […]

Q&A with Nutrition Counselor Vaughn Gray

Oct 14

In social marketing theory, the Ecological Model of Health Behavior is a framework that describes how individual beliefs and behaviors occur within a societal context. Therefore health promotion can often times be effective through changing the social environment that individuals or masses live within. With this, there is still much to be said about individual […]

Tackling the Obesity Epidemic: Can Social Marketers Make Wellness “Contagious?”

Sep 23

This week, Advertising Age released a fascinating article on current product offerings for the growing number of American consumers who are overweight or obese.  In this eye-opening review of the state of commercial marketing, author Matt Carmichael contends that overweight Americans are “the one growing demographic marketers seem intent on largely ignoring.” How quickly is this demographic growing? In 1996, […]

Fear and me

Sep 21

  I admit it. I am afraid. Terrified, actually. Paralyzed to the point of inaction. And now I finally understand, really understand, how fear keeps people from taking steps to improve their well being. So what am I so afraid of? You will laugh. I am afraid of blogging. Really. A PR person with strong […]

Washington Flip Flops – Literally!

Aug 10

At our recent Ogilvy Exchange – How Social Change Happens in the 21st Century – my friend and CNN producer Val Willingham took up the opposition to the “blame it on the media” camp. As a former CNN producer myself, I was sensitive to how the discussion was going and how a favorite Washington scapegoat […]

A Formula for Social Change

Jul 23

As social marketing communicators, we are challenged with the task of promoting complex issues that impact the daily lives of Americans. On July 15, four distinguished panelists, Dr. Sandeep Jauhar (Director of the Heart Failure Program at Long Island Jewish Medical Center), Bill Novelli (Distinguished Professor at the McDonough School of Business), Debbie Witchey (Executive […]

Modifying Behavior Through Video Games

Jul 21

If you haven’t already heard, The Let’s Move! campaign, started by First Lady Michelle Obama, is working towards the goal of eliminating childhood obesity.  The campaign takes an approach that works through engaging multiple audiences, including children.  As part of the campaign, the First Lady has challenged gamers and inventors across the nation to create […]

Patient Autonomy: Good or Bad?

Jul 16

Yesterday, Ogilvy held a really interesting panel discussion called “How Social Change happens in the 21st Century.” (Natalie posted a nice synopsis about it here). We covered a variety of topics regarding healthy behavior change, and discussed appropriate and effective channels of communication to reach audiences that are already bombarded with thousands of messages every […]

Ogilvy Hosts July 15 Panel Discussion: “How Social Change Happens in the 21st Century”

Jul 12

On Thursday, July 15 from 8-10 am, Ogilvy’s Social Marketing Group will host a panel discussion titled, “How Social Change Happens in the 21st Century.” The event will be held at Ogilvy’s office in Washington, DC (1111 19th Street, NW, 10th Floor). Social change happens across multiple levels—among individuals and their networks, within social and […]