Archive for the Research + Insights Category

Women Are Strongest Believers in the Power of Supporting Causes

May 17

This post was originally posted to Ogilvy PR’s Womenology blog. A recent study conducted by Ogilvy Public Relations Worldwide in partnership with the Center for Social Impact Communication at Georgetown University revealed the importance of supporting causes for women in the U.S. 8 in 10 women believe that supporting causes creates a sense of purpose […]

Friday Round-Up: What I’ve Been Reading

Apr 22

I’m back for another edition of Friday Round-Up. Sorry for the brief hiatus; we were in full swing conference mode with the World Social Marketing Conference. Using Social Media to Save Women’s Lives. I love that these stories are increasingly being told. The Women’s Refugee Commission launched Mama: Together for Safe Births in Crises. To […]

Why Google when you can Facebook?

Mar 07

When you’re looking for health information, where do you turn?  Do you make an appointment with your doctor? Ask friends and family?  Consult WebMD? A new survey from the National Research Corporation shows that more and more people are turning to online social networks like Facebook and YouTube for health information.  In fact, 41% of […]

With Notable Exceptions, U.S. Residents Are Turning to the Web for Health Information

Feb 03

Believe it or not, there are those among us who can still remember when “computers” were the kind of thing we saw on school field trips and “Google” wasn’t even a word. At that time (and it really wasn’t so long ago) social marketing and communications professionals relied on some practices that seem downright quaint […]

Journalists Dish on Media Relations Practices

Dec 01

As a former print journalist, I remember two of my biggest pet peeves were receiving information from public relations professionals that was not appropriate for our audience and submitted way past our publication deadline. These annoyances soon became the driving force behind my transition from journalism into public relations. Now that I’m working on the […]

Brain-Science and Reaching Audiences

Nov 02

Yesterday, I had the opportunity to participate part-one of a two-part training focusing on identifying and leveraging the ways people think and behave, all according to scientific studies of the brain.  The training made me think a lot about how we are reach our audiences.  We often segment our audiences based on sex, age, socio-economic […]

Focus Groups!

Sep 09

  As we all know well, research is a critical component to every public relations, marketing, and advertising campaign out there.  Knowing your audience is vital to the success of social marketing programs.  And while there are numerous methods of gathering data about your consumer, focus group testing is one of the most commonly used […]

“Emerging Adulthood” and Social Marketing Implications

Aug 24

An article in the New York Times last week,  “What Is It About 20-Somethings?”,   instantly caught my eye.  After all, I am myself a 20-something, and it’s always interesting to scrutinize what people unlike you scientifically conclude about people like you.  I remember taking my first psychology class in high school and learning about adolescence.  […]

CDC’s National Conference on Health Communication, Marketing, and Media 2010

Aug 16

Tomorrow morning CDC kicks-off the 2010 National Conference on Health Communication, Marketing, and Media. This year’s theme, “Convergence: Purpose, Programs, & Partners” looks to open an educational dialogue among the many attendees–from practioners to researchers and individuals from academia–about how these fields are continually merging. After looking over the agenda, it’s hard to pick out which […]

Evidence-Based Social Marketing: Desirable or Not?

Jun 09

In public health, the term “evidence-based” is often used to qualify an intervention as valuable and worthwhile, and with good reason.  When it comes to health, looking for evidence that an approach has been proven to work in the past is understandably desired—especially with regards to a treatment plan or research design. But does “evidence-based” […]