Archive for the Resources Category

Springboard: A New Online Resource for Health Communication

Oct 03

Have you ever had a client ask you to brainstorm an idea for a new project or campaign, but you weren’t really sure where to find some initial inspiration? Springboard for Health Communications (Springboard) is a new online resource from Johns Hopkins University Health Communications Capacity Collaborative (JHU HC3) that aggregates resources related to health […]

What’s your Moneytude? And where did it come from?

Apr 11

With Tax Day looming, this is always the time of year that I tell myself it’s time to get more motivated to focus on how I’m spending and (importantly) what I’m saving. As a “late thirty-something,” I have also reached the age and personal circumstance where I’m not only planning for my own future, but […]

Giving Thanks for Gluten Free Holiday Options

Nov 15

As Thanksgiving approaches, I’m beginning my annual scan on the internet and among local health food stores for recipes and products that will not only make my family’s holiday meal delicious and traditional, but safe for everyone to eat. With a daughter who has celiac disease, I have to be careful.  I want her to […]

This is Not About Cancer: How do we get consumers interested in their health?

Jan 19

Cancer: Everything causes it and a cure is always further away than we hope. Public health graduate studies led me to believe (initially) that all public health is about cancer. Though these days I try to worry less about cancer (only because there are so many professional worriers—those whose life pursuit is the cure for […]

The Dynamics of Cause Engagement

Apr 19

How has the digital revolution changed the way Americans get involved with causes and social issues? Lately, we have seen a lot of discussion on the impact of digital media on cause involvement.  “Twitter revolution” and “slactivism” are terms that are now part of the social causes lexicon. As in all good debates, different points […]

Counting Down to WSMC: Eight Days!

Apr 03

Only eight more days until the World Non-Profit and Social Marketing Conference! Over the past few weeks, our team has posted on a variety of blogs about what to expect. Check out these posts: Engage! Empower! Inspire! on Ogilvy’s Social Marketing ExCHANGE; Follow the 2011 World Social Marketing Conference with Ogilvy on Ogilvy’s Fresh Influence […]

What is the Value of Social Marketing? This New Tool Can Tell you

Mar 30

In partnership with the Department of Health in the U.K., The National Social Marketing Centre (NSMC) is developing a tool which will calculate the cost-effectiveness of social marketing and behavior change interventions to improve health. This should be considered when planning, developing, and evaluating any new project. Up until now, according to the NSMC, there […]

Engage! Empower! Inspire!

Mar 10

The 2nd World Non-Profit and Social Marketing Conference is just one month from tomorrow in Dublin, Ireland. Following the hugely successful first World Conference in Brighton, UK in 2008, the 2nd World conference will bring together those interested in applying strategic communications, marketing , and behavior change methodology to solve key social challenges. In bringing […]

South By SouthWest – Health Track Preview

Mar 08

Headed to South by SouthWest this week? Check out Medical Monday over on Ogilvy’s Fresh Influence blog for a preview of the health track at South by SouthWest this week.  These are a few of my favorites: Health: Is There Really an App for That? Apps for Healthy Kids: Government Challenges FTW Mobile Health in […]

Early Bird Deadline Extended for WSM Conference

Jan 04

The 2nd World Social Marketing Conference is only months away—11-12 April 2011 in Dublin, Ireland—and lucky for all of us, the early bird discount has been extended until January 15th. The conference brings together thought leaders and practitioners from around the world to discuss  new trends and their implications for our growing field. Looking at […]

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