Archive for the Social Marketing Category

You Are What You Tweet

Aug 13

‘Slice of life’ tweets have been some of the most scorned content on the Internet. Who really cares if you’re frying up grass-fed bacon by the pound or binge watching the latest season of House of Cards from your couch? Most of us consider this the custard-like filling of the Twittersphere—lots of calories, little substance. […]

Walking the Fine Line – Fear and Health Communications

Jun 05

I had the opportunity to recently attend the Health Conference at 1776’s Challenge Festival. The first part of my day was spent immersed in panel discussions that featured thought leaders whose end goal is to create a healthier world. The second part of my day was spent sitting on the edge of my seat while […]

Environment as a Behavior Shaping Tool

May 26

Our office is moving this summer. We’re not moving far, just a few floors away in our current building. But we are moving big, in that we are transitioning to an “open” floor plan – no offices, no partitions between workstations and (gasp) precious little filing space. My thoughts on the matter fluctuate from excited […]

Can marketing campaigns impact our hidden biases?

May 18

Embarrassing story: I was chatting with an acquaintance at a holiday party a few years ago. I had heard him talk before about having a family and raising his son, so I asked if his wife was at the party too. His response: (a large chuckle, and…) My husband couldn’t make it tonight.  While I […]

Caution: Annual Check Ups May Be Bad for Your Health

May 08

Throughout my career, I’ve been helping my public health clients encourage their consumer audiences to get tested, get screened, get vaccinated, and to “talk to their health care provider about” a host of procedures and options. The underlying theme has generally been the more (evidence-based) care the better. A few years back, as part of my […]

Ripple Effect: Power of Thanks

Apr 23

I was reminded earlier this week that civility, while not completely dead, is on it’s last legs. Yes, civility. Not to be confused with chivalry, which is an entirely separate blog post. While waiting in line, in the pouring rain for the morning bus to arrive the woman in front of me decided twirling her […]

What’s wrong with Earth Day

Apr 18

I care deeply about our environment, but I’ve never been an enormous fan of Earth Day, which turns 45 next week. I’ve designed and supported environmental behavior change efforts from Beijing to Baltimore and beyond, and Earth Day never added significantly to the outcomes I sought. I also didn’t expect it to. The day was […]

Re-fashioning how we shop

Apr 03

On March 25, 2015 The Atlantic published “The Neurological Pleasures of Fast Fashion,” which illustrated how clothes shopping has transformed into a “widespread pastime, a powerfully pleasurable and sometimes addictive activity.” Not only has shopping become a recreational activity (one that I, too, enjoy), research now shows that the brain literally lights up when it […]

What’s In A Name?

Apr 02

My last post about Ogilvy’s rebranding of our “social marketing practice” to Social Change generated quite a bit of buzz in the social marketing community over the past few days – particularly on the social marketing listserv (SOC-MKTG@georgetown.edu). Knowing that this topic has been a source of much debate within the community for many years, […]

(Re) Introducing Social Change

Mar 27

For many years, Ogilvy Public Relations has used the term “social marketing practice” to refer to our team of experts in human behavior who are dedicated to helping people live healthier, safer, more secure, and happier lives. Now, we are Ogilvy Social Change. Why? In all honestly, it’s partly because I became exhausted by the […]