Archive for the Social Marketing Category

Can We Be Over-Aware?

May 22

I recently read Peggy’s Orenstein’s thought-provoking New York Times article, “Our Feel-Good War on Breast Cancer,” and I’m hoping every social marketer will read it too. It has sparked widespread dialogue within the social marketing community, and left me feeling unsettled and with many questions about the meaning behind my work. The article suggests that […]

Cinco de Mayo: More than Margaritas

May 03

¡Arriba. Abajo. Al centro. Pa’ dentro!  If you’re not familiar with this Mexican phrase, now’s the time to learn it! Sunday is Cinco de Mayo, and margaritas are in order. In the U.S., we celebrate this day to recognize Mexican heritage and pride. As a native of South Texas, I’m usually one to take part […]

Private Sector Engagement in Social Marketing – The Courageous Path Forward

Apr 26

One of the debates this week during the World Social Marketing Conference in Toronto, Canada that stood out the most to me was the conversation around the need for the private sector to play a role in social change and the challenge presented to scientists, advocates, and the business community to work together to successfully […]

10 Reflections on the 2013 World Social Marketing Conference

Apr 23

In the few short hours since the 2013 World Social Marketing Conference concluded earlier this evening, I’ve found myself reflecting quite a bit on the presentations and discussions.  So, while it’s all still fresh in my head, here are some of my personal takeaways (in no particular order): 1.  Social change marketing, as I’m now […]

Onward to Toronto! The 2013 World Social Marketing Conference

Apr 18

In a few days, I’ll be joining more than 500 colleagues, academics, researchers, and students in Toronto for the third biennial World Social Marketing Conference. As the title sponsor, Ogilvy Public Relations is honored to contribute to this pioneering event. This is the first time the conference will be held in North America. For those […]

Do You See and Hear, What I Do?

Apr 16

In the aftermath of any devastating event, whether it is the Oklahoma City, Virginia Tech, Sandy Hook, or Boston I’m always aware that I feel not only dumbfounded that such acts of violence occur, but also humbled.  We live in a world where most days are spent ignoring each other either in the office, on […]

What’s your Moneytude? And where did it come from?

Apr 11

With Tax Day looming, this is always the time of year that I tell myself it’s time to get more motivated to focus on how I’m spending and (importantly) what I’m saving. As a “late thirty-something,” I have also reached the age and personal circumstance where I’m not only planning for my own future, but […]

Lunching With The Ravens’ PR Maven

Apr 09

Kevin Byrne is the man behind the Baltimore Ravens’ media plan. He spoke recently at The Carmine in the Chinatown neighborhood of Washington, DC. He was a personable, thoughtful individual whose passion for his job was palpable. It’s possible he was still riding the Super Bowl XLVII win high, but something tells me that, like […]

Happiness is Coming: Revisiting the Campaign that Defeated Pinochet

Apr 04

In 1988, after 15 years of military dictatorship in Chile, the public voted in a national plebiscite to determine whether Augusto Pinochet should stay in power or whether there should be an open presidential election. The story of how both sides—particularly the “NO” campaign (which was led by the Opposition and favored democracy)—used advertising campaigns […]

A New Focus for Baby Sleep Safety

Mar 27

I have a baby, which means I spent much of the past few months in a sleep-deprived daze trying to get him to fall asleep—and stay asleep.  I’ve realized through the semi-obsessive talk with my “mommy friends” about how many hours and how many naps, as well as much internet research into what’s “normal,” that […]