Archive for the Social Marketing Category

Being Funny To Help Folks Get Serious

Mar 22

As social marketers we are often working on issues that are far from funny. We want our audiences to see our work and decide to make a better, healthier, and safer choice. However, often what is grabbing their valuable attention isn’t the solemn PSA or earnest ad placement urging folks to make a change. It’s silly cat […]

This is Colon Cancer

Mar 11

March is National Colorectal Cancer Awareness Month. I write this in honor of my husband, John, whom I miss intensely every day. Hopefully our story can help someone else. John and the kids in West Virginia during happy times John Anderson, my husband of fifteen years, died in September after a fierce five month battle […]

Workplace Diversity: A Priority for Social Marketers

Mar 04

As professional communicators, we must know how to speak to varying audiences. At Ogilvy, our clients depend on it, and our counsel would be ineffective otherwise. It’s up to us to master our audience’s dialects and languages, the nuances and customs of their culture, emotional triggers, and how to access them with information we are […]

It’s Just Habit…

Mar 01

How many times have you heard someone explain their healthy behavior—jogging after work or taking a multivitamin every morning for example—as “habit”?  Do you often wonder how your family members, peers, and coworkers form these healthy habits but you struggle to permanently adopt them as your own? I am one of those people who is […]

Gone in 6 Seconds: Instantaneous Visual Messaging

Mar 01

I have a 14-year-old sister who is much cooler than I am. She is always giving me fashion advice, speaking a language with her friends that I can’t understand, and updating me on Taylor Swift’s latest romantic woes. My parents recently bought her a cell phone and since then, the only time she’s not on […]

Top 5 Takeaways from Digital Health Communications Extravaganza

Feb 25

Last week I had the pleasure of attending the Digital Health Communications Extravaganza (DHCX) conference in sunny Orlando. The conference is completely focused on the intersection of digital technologies and health, my two favorite things. Speakers discussed everything from social media measurement, the mobile web, data mining, gamification, startups, and the ePatient, and I had […]

Achieving Greatness

Feb 21

The Baltimore Ravens, Super Bowl Champions, achieved football greatness earlier this month. Roger Federer, often referred to as the GOAT of the tennis world – Greatest of All Time. And in a couple of weeks, Hollywood will spend an evening telling us who has achieved greatness on the big screen. Greatness, a noun.  But, what […]

Cupid’s Arrow

Feb 14

Social marketers are quite familiar with social norms. Many of our hard-fought efforts focus on bringing awareness to positive social norms—think seat belt-use, discouraging dangerous social norms—think underage-drinking, or creating new social norms—think the Truth campaign. But there are some social norms that are so ingrained in our society that we don’t even realize we’re […]

Understanding the Role Emotion Plays In Social Marketing

Feb 07

As a new mother, I have a million new things to worry about. Is my baby healthy? Is she sleeping and eating enough? Is she meeting all of her milestones? In addition to all of the recommendations I get from her doctor about what she should be doing and when, I also have to wade […]

What Social Marketers Make

Feb 05

Two of my college roommates were education majors. I vividly remember their student teaching days when after a tough day at school, they needed extra inspiration. Our entire apartment quickly became familiar with Taylor Mali’s “What Teachers Make.” If you don’t have time to watch the full video below (and I highly recommend you find […]