Archive for the Social Media Category

Do Health and Happiness Go Hand in Hand?

Feb 21

Two nights ago my husband and I stumbled across a growing viral challenge called 100happydays.  Simply put, the challenge draws attention to the fact that in our state of busy schedules and constant connection to communication (e.g., Facebook, Twitter), we as a society are taking less and less time to enjoy the moment, appreciate the joy, […]

Super Bowl and the Second Screen: 4 Tips for Social Marketers

Feb 06

A year ago, Oreo set a new standard for real time marketing during the 2013 Super Bowl. One power outage and one tweet was all it took for their brand to swiftly become what everyone was talking about – even without a $4 million dollar ad buy. This year, companies talked up their social media […]

4 Tips for Managing the Drop in Organic Reach on Facebook with a Small Budget

Jan 10

Have you noticed a change in your Facebook organic reach over the last few weeks?   If so, you’re not alone. Last month, Facebook tweaked their algorithm to focus on “high-quality content.” While traditional news outlets are seeing 69% jumps in referral traffic from Facebook, brands, small businesses, nonprofit and government organizations are seeing much smaller […]

#Mamming: Memes for Good

Oct 23

I started off my week with a delicious doughnut (everything in moderation!) and a discussion of #shutdownpickuplines, #300feministsandwiches, and Scarlett Johansson falling. Why you ask? Our office gathers once a month for KreMEME Monday to share the latest memes, discuss why they trended, and see how we can learn from these Internet unicorns. As social […]

An App that Changes the World? Tell me more.

Oct 03

We created a culture that loves to share.  We inundate social media with daily updates, political rants, pics of delicious food, and sometimes we err on the side oversharing.  In turn, we have less of an online filter. What happens when we take this phenomenon and use it for social good? mPowering Action platform and […]

What Can We Learn from Dove’s Most Viral Ad Video of All Time?

May 30

According to Dove published survey data, over half (54%) of women globally—equating to an astounding 672 million women worldwide—agree that when it comes to how they look, they are their own worst beauty critic. The three-minute “Dove Real Beauty Sketches” video that launched last month has garnered more than 114 million total views, making it […]

The Kickstarter Dilemma: You vs Veronica Mars

May 16

In April 2013, Kickstarter celebrated its fourth anniversary, marking four years of bringing to life the projects of ambitious filmmakers, musicians, artists, and designers. The accolades are pretty impressive—10% of the 2012 Sundance, Tribeca, and SXSW film festival acceptances were funded on Kickstarter; six films have been nominated for Academy Awards (and one won!); one […]

Web Sites: It’s a Journey, Not a Destination

Apr 30

I’ve spent much of my career advising on Web site design and content strategy. Essentially, I serve as the translator between the content lead at the organization and the Web site developer. I’ve really enjoyed this role. I love finding creative solutions to help organizations get the dynamic and innovative features they are looking for […]

Do You See and Hear, What I Do?

Apr 16

In the aftermath of any devastating event, whether it is the Oklahoma City, Virginia Tech, Sandy Hook, or Boston I’m always aware that I feel not only dumbfounded that such acts of violence occur, but also humbled.  We live in a world where most days are spent ignoring each other either in the office, on […]

Solving Hannah Horvath’s Motivational Puzzle: A New Phase of LinkedIn Connections

Apr 02

The motivational puzzle:  The millennial generation—the estimated 80 million young Americans ages 18 to 35—“are the most educated and culturally diverse of any generation before them, they’re also notorious job-hoppers who dislike bureaucracy and distrust traditional hierarchies—leaving many business leaders scratching their heads. What motivates this rising cohort? How do you keep them engaged, earn […]