Archive for the Social Media Category

Follow Friday: 5 Health Tweeters to Watch

Nov 12

One of the best things about using Twitter is that it fosters engagement with companies/organizations/blogs/media outlets that individuals might not otherwise have the chance to communicate with.  Since it is Follow Friday, let’s take a look at some personal favorite health-related tweeters and a recent tweet from each of them!  This is a completely unscientific […]

Best Practices for Federal Government Challenges and Contests

Nov 09

As the Federal Government increases its use of challenges and contests to engage citizens in problem solving, Federal employees and contractors are seeking guidance on best practices. A briefing I attended yesterday, hosted by the Ad Council, the U.S. General Services Administration (GSA), and Google, brought together a stellar panel to discuss the topic. The […]

Key Ingredients for Viral Video Success: A Reason, a Platform, and a Plan

Oct 28

In an interesting post on Mashable last week, Dan Greenberg of Sharethrough shared his thoughts on the three key characteristics that videos need in order to “go viral.”  Those three characteristics are: Psychological Share Motivation (i.e., a reason to share the video) – By sharing a video with someone, Greenberg says that people are sharing […]

Health Searches Online: Google, Yahoo!, Mobile, and Apps

Oct 21

83 percent of Internet users have looked for health or medical information online, according to 2009 research from the Pew Internet & American Life Project.  New research, released by Pew on Monday, shows that the use of cell phones to look up health or medical information is growing: 17 percent of American adults have used […]

The Push-Me Pull-You of Social Media

Aug 24

Last week, I attended CDC’s National Health Communication, Marketing, and Media conference in Atlanta. And whether you call it new media, social media, or Web 2.0—the new tactics available online and via mobile devices took center stage at the conference. The presentation, “Social Marketing and the Uses of Social Media: Cases from the American Red […]

Today is Worldwide Social Media Day!

Jun 30

There is an official day for nearly anything you can think of…Talk like a pirate day, Rice pudding day, you name it. Today, Mashable has added one more to that list. Worldwide Social Media Day! Throughout the world today, in an eye-popping 90+ different countries, Mashable is organizing Meetups to celebrate the social media revolution […]

I want someone to do my exercise for me, is there an app for that?

May 21

Well, not really.  But mobile technology is emerging as a powerful tool to help people adopt healthy behaviors.  Researchers and developers are looking into ways that mobile technology can be used in a variety of ways—to encourage physical activity in teenagers , to help combat obesity, or to provide pregnant women and new moms with […]

Corporate Social Responsibility: From Shareholder Value to Stakeholder Responsibility?

May 17

Review of The Economist’s recent article on stakeholder responsibility and the strategic merits of mapping out the social impact of the value chain.

Smokefree Women

May 12

The National Cancer Institute’s Smokefree Women initiative launched an interesting project this week.  It’s called “Celebrating Smokefree Voices,” and it’s a YouTube video contest, to capture women’s quitting experiences and reasons for quitting smoking, as well as to motivate friends and family members to encourage a woman they love to quit. There are three things, […]

Local Government…They’re Developing An App for That!

May 10

We’ve all seen the Apple commercials showcasing the seemingly endless amount of iPhone apps for everything from getting your news, to remembering where you parked your car. And it really seems like there is almost always “an app for that.” Recently I ran across a great program that’s helping to give local governments that same […]