CDC’s Health Communicator’s Social Media Toolkit

Oct 18

In case you haven’t seen it, last week, CDC launched “The Health Communicator’s Social Media Toolkit” on their Gateway to Health Communication & Social Marketing Practice page. This resource is provides a great introduction to social media with tips on how to incorporate social media into programs.

I really liked the addition of CDC’s Top Lessons Learned from Using Social Media (head to page 7 of the toolkit for more details):

1. Make Strategic Choices and Understand the Level of Effort
2. Go Where the People Are
3. Adopt Low‐Risk Tools First
4. Make Sure Messages Are Science‐based
5. Create Portable Content
6. Facilitate Viral Information Sharing
7. Encourage Participation
8. Leverage Networks
9. Provide Multiple Formats
10. Consider Mobile Phones
11. Set Realistic Goals
12. Learn from Metrics and Evaluate Your Efforts

The toolkit also provides a number of links to great resources, some specific to CDC, on social media programs and rules to follow for developing social media programs.  One link I hadn’t seen before is the Social Media Subcouncil/Web 2.0 Governance Policies and Best Practices Wiki which provides links to official governance policies or best practices on the federal, state, and local level.

What do you think of the toolkit? What is the most useful part? What should be added? Let us know your thoughts in the comments section below.

This entry was posted on Monday, October 18th, 2010 at 9:42 am and is filed under Best Practices, Resources, Social Marketing. You can follow any responses to this entry through the RSS 2.0. Both comments and pings are currently closed.

Comments are closed.