CDC’s National Conference on Health Communication, Marketing, and Media 2010

Aug 16

Tomorrow morning CDC kicks-off the 2010 National Conference on Health Communication, Marketing, and Media. This year’s theme, “Convergence: Purpose, Programs, & Partners” looks to open an educational dialogue among the many attendees–from practioners to researchers and individuals from academia–about how these fields are continually merging.

After looking over the agenda, it’s hard to pick out which sessions to attend. A few highlights:

0 Expanding Our Reach: Leveraging Social Media and Partnerships for a Public Health Emergency, featuring results and lessons learned from the 2009 H1N1 flu event (Wednesday at 10:45 AM)

Tweets, Retweets and @Replies: Using Twitter to #Hash out Better Public Health Communications by Listening, Engaging and Responding, CDC representatives discuss the increasing use of Twitter for health communication including lessons how to listen, engage, and evaluate (Wednesday at 10:45 AM)

Open Health: Embracing Open Government in Health Communications Efforts, a panel on how the Open Government Initiative, signed by President Obama on his first day in office, can help improve health communication (Wednesday at 4:15 PM)

Examining the Power of Text Messages for Health Promotion and Disease Prevention, a review of best practices and examples of using text message for health promotion (Thursday at  10 AM)

You can find us on Tuesday at 2:15 presenting, “Using Near-Peers to Communicate with Hard-to-Reach Youth” as part of the panel presentation, “Using Social Networking and New Media to Solve Old Problems.” Our presentation will provide best practices in developing near-peer or brand ambassador programs. If you miss this, find us on Wednesday with our poster presentation, “Using Research to Understand Hard to Reach Audiences” profiling 11 to 14-year-old youth in high-risk, inner-city communities, as well as 15 to 18-year-old youth who act as their near-peer influencers.

Check out the full schedule and details here. What are you looking forward to?  See you in Atlanta!

This entry was posted on Monday, August 16th, 2010 at 11:55 pm and is filed under Best Practices, Research + Insights. You can follow any responses to this entry through the RSS 2.0. Both comments and pings are currently closed.

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