Five Steps to Environmentally Sustainable Behavior Change

Apr 12

At yesterday’s panel on environmental sustainability, Dr. Doug McKenzie-Mohr, President of McKenzie Mohr & Associates (Canada) discussed how community-based social marketing has proven to be highly effective in fostering the adoption of environmentally-friendly behaviors.  He believes that in order to be successful, there are five important steps to follow:

Dr. McKenzie-Mohr has written on the topic with his book: Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing.

This entry was posted on Tuesday, April 12th, 2011 at 3:07 pm and is filed under Social Marketing. You can follow any responses to this entry through the RSS 2.0. Both comments and pings are currently closed.

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