Friday Round-Up: What I’ve Been Reading

Apr 08

There’s been a lot of great (and exciting) stories related to social health circulating around the interwebs this week. Here are a few I found most interesting:

  • JAMA Commentary on Games for Health: This commentary, from Dr. J. Leighton Read and Dr. Stephen Shortell, encourages practitioners, health care providers, and policy makers to place more attention on using gaming to promote behavior change.  The authors argue that positive outcomes could come from channeling the already booming gaming industry.
  • More Evidence of Patients Seeking Information and Support Online:  NPR’s Nancy Shute reports on patients with rare diseases using online communities, like Facebook, to seek out more information and support.  Related, the Los Angeles Times’ Booster Shots reports on patients skipping the waiting list, instead using Facebook to find donors.
  • QR Code Best Practices for Gov 2.0: Ogilvy’s 360 Digital Influence team member Sarah Van Velsor provides best practices for government and QR codes. My favorite do: ensure that you have a QR code content strategy.  While it’s great to be innovative, it’s more important to make sure you’re strategic and provide a pay-off or call to action when jumping into QR codes.
  • Moms Go Mobile: Ad Age reports on a new study from BabyCenter that becoming a mom is a trigger for embracing mobile devices. This provides further support for reaching moms with health information using mobile methods, whether it’s an SMS program like Text4Baby or developing an app to provide on-the-go tips for a healthy lifestyle.

What have you been reading? Share in the comments below and check back next week for another Friday Round-Up.

This entry was posted on Friday, April 8th, 2011 at 4:41 pm and is filed under HCSM, Social Marketing. You can follow any responses to this entry through the RSS 2.0. Both comments and pings are currently closed.

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