Gov 2.0 at Ogilvy DC

Sep 29

On Monday, we had the great honor of hosting an amazing panel of speakers at our Ogilvy DC office to discuss Gov 2.0.  Panelists included:

– Alexander Howard, O’Reilly Media
– Gwynne Kostin, U.S. General Services Administration
– Micah Sifry, Personal Democracy Forum
– Ari Melber, The Nation
– Mark Murray, NBC News

The event surfaced some very interesting perspectives about what Gov 2.0 is and what it isn’t, and where we are in its evolution.

For more on the discussion, visit http://blog.ogilvypr.com/2010/09/gov-20-at-ogilvy-dc/.  What do you think are the most promising applications of Gov 2.0 in fostering social change?

This entry was posted on Wednesday, September 29th, 2010 at 9:27 am and is filed under Social Marketing. You can follow any responses to this entry through the RSS 2.0. Both comments and pings are currently closed.

3 Responses to “Gov 2.0 at Ogilvy DC”

  1. Anna Zawislanski says:

    I believe that Gov 2.0 is beginning to encourage and foster transparency in Federal government decision making and communication of critical information. Encouraging public comments, allowing the public to track the developments of decisionmaking, making content easily shareable and in various formats: these are possible with Gov 2.0 and can help the public and other constituents feel more engaged and empowered.

  2. Lauren Belisle says:

    I think that Gov 2.0’s most important implication for fostering social change is that it allows for two-way communication. As Alex pointed out at the Exchange, Gov 2.0 isn’t about creating a conversation in Washington, it’s about making that conversation accessible to all. Gov 2.0’s effective use of social media channels would mean that messages are not just pushed out to the public: they are discussed, questions are answered, and the mere existence of a conversation would emphasize the importance of the message.

  3. Megan Yarmuth says:

    One area I think Gov. 2.0 can have a strong impact is by using social media to reach groups that are not normally involved in or part of the conversation. Whether they are younger generations, or even lower income groups, by taking the messages and conversation to where the people are we are providing them a better service and ensuring their voices are heard.