NBC’s Green Week!

Nov 15

Did you watch NBC’s “TODAY” this morning? Like every other morning, I did! And after much anticipation, I was so pleased to see their new green-themed “The More You Know” PSAs, which encourage viewers to adopt sustainable habits.

The PSAs are ingredients of NBC Universal’s annual Green Week, November 14-21, and part of NBC’s ongoing environmental initiative, “Green is Universal.” All this week, NBC is using its numerous media and entertainment platforms to educate the public on the environment, and importantly, show Americans what they can do to make our world a better place.

NBC Nightly News’ Environmental Correspondent Anne Thompson is hosting environmental segments throughout the week, and MSNBC’s “Morning Joe” is showcasing a special five-day series to educate America on dependence on foreign oil and alternative sources of energy.  NBC’s “TODAY” is highlighting green cleaning products and showing consumers how to reduce home energy and water use.

I’m really looking forward to one very unique Green  Week segment on Friday, when NBC News’ Brian Williams will conduct an exclusive one-on-one interview with Prince Charles, who will be talking about his efforts to prevent global warming and why he wants to be “the defender of nature.” The interview will lead into the television premiere of “Harmony,” Prince Charles’ new environmental documentary.

To reach local audiences all over the United States, local NBC affiliates are showcasing communities that have gone green; schools that have made the extra effort to incorporate sustainability into curriculum; and exemplary individuals around local communities who are committed to protecting the environment, and who are showing others how to do the same.

Very visible and action-oriented programming.  WAY TO GO [GREEN] NBC!

This entry was posted on Monday, November 15th, 2010 at 4:35 pm and is filed under Behavior Change, Best Practices, Social Marketing. You can follow any responses to this entry through the RSS 2.0. Both comments and pings are currently closed.

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