Posts Tagged 'audience research'

Workplace Diversity: A Priority for Social Marketers

Mar 04

As professional communicators, we must know how to speak to varying audiences. At Ogilvy, our clients depend on it, and our counsel would be ineffective otherwise. It’s up to us to master our audience’s dialects and languages, the nuances and customs of their culture, emotional triggers, and how to access them with information we are […]