Posts Tagged 'Behavior Change'

We’re Not Here to Do “PR”

May 16

If you visit our office at Ogilvy Washington, you’ll encounter a group of professionals who aren’t here to “do PR.” You’ll find people who are passionate. Some are passionate about preventing cancer, some about creating a healthier America for our youth, some about protecting the environment or preparing people to deal with disaster. But the […]

Don’t Want to Miscommunicate? Try Face Time.

Apr 25

Let me paint a picture: It’s 4 p.m. on a Friday, and I’ve been exchanging emails with a coworker across the country all week. At this point, I can’t even remember my original point – in fact, I can’t remember what’s accurate and what isn’t anymore with all of these email threads. I’m frustrated and […]

Ogilvy is Harnessing the Power of Virtual Reality for Change, Responsibly

Mar 31

How can you encourage public officials to take flood risks seriously? That’s the question that Ogilvy sought to answer working with the Federal Emergency Management Agency (FEMA) with IMMERSED, a Virtual Reality (VR) experience created to help users understand the real impacts that flooding brings to communities and individuals. Ogilvy, as part of the Resilience Action Partners joint venture […]

SNAP Decisions: When Your Local Government-Approved Retailer Is Dennies Liquors

Mar 02

Growing up in a family that relied on government assistance to help us meet our food and nutrition needs, my biggest concern was avoiding the embarrassment that came with pulling out the booklet of paper food stamps in our upper-middle class neighborhood grocery store. As a kid, that embarrassment felt bigger than all the things […]

Can Zebras Stop Traffic Violations?

Feb 22

Picture this. You’re making your way around the traffic circle in Dupont, glancing at the time knowing that you’re late to meet your friends for brunch. Feeling a little overeager, you inch forward at a red light – inadvertently blocking the pedestrian crosswalk. With mimosas and eggs benedict on your mind, you’re startled when a […]

What Drives Voting? Social Media Is the New Sticker

Oct 20

Last week, a Fast Company headline caught my eye – “The Surprising Genius of the ‘I Voted’ Sticker.” In the article, the author refers to a “simpler time” in the 1980s when the stickers were first introduced and explains the basic power of the sticker: social pressure. Many of us vote so that we can […]

Top Picks from Day 2 of the Social Good Summit

Sep 20

Day 2 of the Social Good Summit was also very uplifting and attendees walked away with the clear directive to aim high and use your voice to affect change. Every talk was inspiring, but here are my top picks: The Summit began with a big salute to the 17 UN Young Leaders for the Sustainable […]

3 Themes from Day 1 of the Social Good Summit

Sep 19

I am very excited to be attending the Social Good Summit at the 92nd Street Y. Day One of the Summit–which examines the impact of technology and new media on social good initiatives around the world–focused on the following themes: To address core problems facing the globe, change must happen at the individual, community, policy […]

White and Gold or Black and Blue…Should That Really Be The Question?

Mar 18

For the better part of the last weekend in February, my parents (in their seventies) visiting from Brooklyn, my eleven year old daughter, my seven year old son, my nineteen year old au pair from Denmark, and various friends and family as far flung as France and as close in as a few blocks from […]

Fresh off ABC, from an ABC

Feb 09

Last Wednesday ABC premiered its new comedy Fresh Off the Boat, the first American TV show to feature an all-Asian cast in 20 years. As an ABC, (American-Born Chinese) I waited for this show with great anticipation and understood the high stakes associated with its success, given how quickly All-American Girl was canceled in 1995. […]