Posts Tagged 'Behavior Change'

Miles Young on Marketing in the Modern Age

Apr 18

Following his speech at the World Social Marketing Conference, Ogilvy & Mather CEO adapted his speech for the Huffington Post.  The beginning of the article is copied below; read the full article here. Company or cause, marketing plays a vital role. For companies, the marketing discipline helps sell products with the ultimate goal of boosting […]

Do We Need to Redefine Social Marketing?

Apr 18

Flying back from the World Social Marketing Conference in Dublin last week, I had an eight hour delay in Newark that gave me A LOT of time to think through everything I was exposed to at the conference.  Between the keynotes, the seminars, the plenary sessions, and the debates, the amount of information shared was […]

Fear and Consequences: The Changing Face of Efforts to Make Teens Safer on the Road

Apr 08

Is it possible to scare teenagers into becoming safer drivers? Plenty of well-meaning people thought so back in the 1950s, when high school drivers education programs began featuring films that showed the aftermath of violent car crashes, including shots of the victims. Characterized by noirish soundtracks and hardboiled narration, the films were created to present […]

Ready to Share and Learn @wsmconference

Apr 06

Well, our bags are getting packed and we’re almost ready to go. Ogilvy’s social marketing practice is buzzing with preparations for the 2nd World Non-Profit and Social Marketing Conference set to begin in Dublin this weekend. It’s not rare to find our folks within the Social Marketing team discussing our latest ideas for engaging parents […]

What is the Value of Social Marketing? This New Tool Can Tell you

Mar 30

In partnership with the Department of Health in the U.K., The National Social Marketing Centre (NSMC) is developing a tool which will calculate the cost-effectiveness of social marketing and behavior change interventions to improve health. This should be considered when planning, developing, and evaluating any new project. Up until now, according to the NSMC, there […]

Help Celebrate Social Marketing’s Anniversary – What Are Your Favorite Social Marketing Campaigns?

Jan 25

Yesterday I shared my excitement for celebrating social marketing’s upcoming anniversary by presenting #3 on my personal list of top three favorite social marketing campaigns. Today, I want to share with you my top two. Do these campaigns hold a spot in your top three? #2.  Don’t Drink Yourself Fat, 2009-Present, New York Department of […]

Happy Almost-Anniversary, Social Marketing!

Jan 24

When you think of something or someone turning 40 years old this year, what is the first thing that comes to mind? The classic children’s television show Sesame Street just celebrated its 40th anniversary in 2010, Starbucks’ first spice and tea shop sprouted up in Seattle in 1971, and the #4 hit song on the […]

Fear Tactics – Appeal to Reason or Fear?

Jan 12

When you want to convince someone to change a behavior, do you appeal to their sense of reason or to their fear? A recent Public Service Announcement by the New York City Health and Mental Hygiene Department says it’s time to scare young African American and Hispanic men about HIV/AIDS. Titled It’s Never Just HIV, […]

Smokers in England Encouraged to Quit for the New Year

Jan 10

It’s a new year, a time when people decide to leave behind unhealthy habits and to make positive changes in their lives. For people in England who want to quit smoking, there’s help. Smokers on the National Health Service (NHS), England’s publicly funded healthcare system, can pick up a free Quit Kit at pharmacies across […]

Brain-Science and Reaching Audiences

Nov 02

Yesterday, I had the opportunity to participate part-one of a two-part training focusing on identifying and leveraging the ways people think and behave, all according to scientific studies of the brain.  The training made me think a lot about how we are reach our audiences.  We often segment our audiences based on sex, age, socio-economic […]