Posts Tagged 'Behavior Change'

Q&A with Nutrition Counselor Vaughn Gray

Oct 14

In social marketing theory, the Ecological Model of Health Behavior is a framework that describes how individual beliefs and behaviors occur within a societal context. Therefore health promotion can often times be effective through changing the social environment that individuals or masses live within. With this, there is still much to be said about individual […]

The Pink NFL

Oct 08

  The NFL’s promotion of breast cancer awareness has stirred up quite a bit of discussion within the social marketing and cause marketing communities (http://lnkd.in/Pb7JNs).  I’ve heard applause for the impact that the pink cleats and footballs have made in raising awareness.  And I’ve heard complaints – many complaints – that the NFL’s effort was […]

What is Social Marketing?

Sep 27

I have been following a “discussion” on a social marketing listserv (soc-mktg@listproc.georgetown.edu) for the past week.  What started out as a provocative question – “What do we, as social marketers, think of “Pavement Patty,” one tactic in a Vancouver driving safety campaign (http://news.yahoo.com/s/yblog_upshot/20100908/od_yblog_upshot/canada-unveils-new-speed-bump-optical-illusions-of-children/print) – turned into yet another debate about the definition of social marketing.  […]

“Emerging Adulthood” and Social Marketing Implications

Aug 24

An article in the New York Times last week,  “What Is It About 20-Somethings?”,   instantly caught my eye.  After all, I am myself a 20-something, and it’s always interesting to scrutinize what people unlike you scientifically conclude about people like you.  I remember taking my first psychology class in high school and learning about adolescence.  […]

The Push-Me Pull-You of Social Media

Aug 24

Last week, I attended CDC’s National Health Communication, Marketing, and Media conference in Atlanta. And whether you call it new media, social media, or Web 2.0—the new tactics available online and via mobile devices took center stage at the conference. The presentation, “Social Marketing and the Uses of Social Media: Cases from the American Red […]

CDC’s National Conference on Health Communication, Marketing, and Media 2010

Aug 16

Tomorrow morning CDC kicks-off the 2010 National Conference on Health Communication, Marketing, and Media. This year’s theme, “Convergence: Purpose, Programs, & Partners” looks to open an educational dialogue among the many attendees–from practioners to researchers and individuals from academia–about how these fields are continually merging. After looking over the agenda, it’s hard to pick out which […]

“What Do You Do?”

Aug 11

When you meet someone for the first time (friend of a friend, parent of a friend, someone random on the street who starts talking to you), you are inevitably compelled to make conversation.  Sometimes it’s small talk.  Sometimes it’s more substantial.  But always…always…the question comes up.  “What do you do?” When I first started at […]

A Formula for Social Change

Jul 23

As social marketing communicators, we are challenged with the task of promoting complex issues that impact the daily lives of Americans. On July 15, four distinguished panelists, Dr. Sandeep Jauhar (Director of the Heart Failure Program at Long Island Jewish Medical Center), Bill Novelli (Distinguished Professor at the McDonough School of Business), Debbie Witchey (Executive […]

Calling Me On It

Jul 16

Much is written about patient-provider interactions and how they can be improved.  As I learned this week, there is an elegant solution to what is doubtless a common concern among health care providers: is the patient telling the truth, no matter how inconvenient? The truth: I snore.  In fact, my snoring is loud and legendary—famed […]

Psychology of the Countdown

Jun 22

My four year old is as busy, distracted, and rambunctious as any.  So I’m not totally surprised that calling her with, “Sam, time for dinner” doesn’t always spur immediate action. But I mixed it up a bit recently. “You’ve got ten seconds to get to the table…10, 9, 8, 7…” That actually worked.  I’m not […]