For the better part of the last weekend in February, my parents (in their seventies) visiting from Brooklyn, my eleven year old daughter, my seven year old son, my nineteen year old au pair from Denmark, and various friends and family as far flung as France and as close in as a few blocks from […]
Posts Tagged 'behavior changes'
White and Gold or Black and Blue…Should That Really Be The Question?
Mar 18

by Claudia Menashe
Category: Behavior Change, Media, Ogilvy Washington, Public Health, Social Marketing, Social Media
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Tags: "The Dress", audience engagement, Behavior Change, behavior changes, BuzzFeed, Cause Marketing, Domestic violence, Facebook, health communication, Media, patient education, Public Health, Salvation Army, social change, Social Marketing, Social Media, social networking, tumblr, Twitter
Social Marketing: Just like Parenting
Jun 27

by Christina Beckerman
Category: Social Marketing
As the mother of an almost 1 year old, my daughter Grace is fast developing a personality and each day understands much more about her world. She now understands simple commands and recognizes people and places. She’s also learning to test boundaries (and sometimes my patience). I want to shape the person she becomes – […]
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Tags: accessibility, Behavior Change, behavior changes, health communication, Public Health, social marketers, Social Marketing, theory and practice
This is Colon Cancer
Mar 11

by Claudia Menashe
Category: Behavior Change, Public Health, Social Marketing
March is National Colorectal Cancer Awareness Month. I write this in honor of my husband, John, whom I miss intensely every day. Hopefully our story can help someone else. John and the kids in West Virginia during happy times John Anderson, my husband of fifteen years, died in September after a fierce five month battle […]
Caregivers: An Important Audience for Many Social Marketing Efforts
Oct 19

by Chris Beakey
Category: Social Marketing
My mom and dad had been married for 50 years when she was diagnosed with stage four lung cancer in 2009. She was a youthful, beautiful and fit 69 year-old, so the diagnosis was a heartbreaking shock to everyone in my small, close-knit family. Over the course of 24 hours my dad went from being […]
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Tags: audience engagement, Behavior Change, behavior changes, Caregivers, health communication, patient education
A New Spin on Healthy School Lunches
Sep 06

by Christianne Johnson
Category: Policy, Public Health
I can still vividly remember standing in line at my high school cafeteria waiting for whatever “meal” I’d be given. In the late ‘90s healthy school lunches weren’t even a consideration, at least not at my school, with grease-laden stromboli, breakfast for lunch (i.e. cinnamon rolls, french toast sticks and sausage), and fries frequenting the […]
Join Ogilvy and the Washington Business Journal for “Socially Responsible Behavior Change as a Business Imperative” on April 19
Apr 12
by Michaela Thayer
Category: Behavior Change, Behavioral Economics, Corporate Social Responsibility, Ogilvy Washington, Social Marketing
Please join us for an Ogilvy Exchange on Thursday, April 19, 8-9:30 a.m. at our Washington, D.C., office. How do the components of our personal behavior, such as our attitudes, our motivations, or our abilities drive the purchase of Better-For-You-foods, prompt reduced use of energy, promote adherence to medication regimes and adoption of healthier lifestyles, […]
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Tags: behavior changes, Best Practices, corporate social marketing, Corporate Social Responsibility, energy, health behaviors, thought leadership
The Intersection of Cause Involvement and Behavior Change
Jul 16

by Jennifer Wayman
Category: Behavior Change, Best Practices, Corporate Social Responsibility, Ogilvy Washington, Social Marketing
When designing interventions for behavior change, the first things that usually come to mind are how to remove the barriers to action, how to increase self-efficacy, or even if the external conditions are favorable for the adoption of the desired behavior. Not often do we consider that involvement in causes can actually trigger individual behavior […]
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Tags: Behavior Change, behavior changes, Best Practices, cause engagement, Cause Marketing, Corporate Social Responsibility, energy efficient, health behaviors, recycling, social change, social marketers, Social Marketing, theory and practice, voting
Ogilvy Hosts July 15 Panel Discussion: “How Social Change Happens in the 21st Century”
Jul 12

by Natalie Adler
Category: Behavior Change, Public Health, Social Marketing
On Thursday, July 15 from 8-10 am, Ogilvy’s Social Marketing Group will host a panel discussion titled, “How Social Change Happens in the 21st Century.” The event will be held at Ogilvy’s office in Washington, DC (1111 19th Street, NW, 10th Floor). Social change happens across multiple levels—among individuals and their networks, within social and […]
Hispanics and Health Care Information: English or Spanish?
May 26

by Mariana Eberle-Blaylock
Category: Public Health, Research + Insights, Social Marketing
Well, unfortunately there is no simple answer to this very popular question. But a new research report conducted by the Pew Hispanic Center and Robert Wood Johnson Foundation Research Fund titled Hispanics and Health Care in the United States: Access, Information and Knowledge, sheds some light by addressing the Hispanic population health information needs. The […]
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Tags: behavior changes, hispanics, language preferences, research
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