I never would have thought that working with Peruvians to build their first-ever sewage system in a small village eight hours south of Lima would be a critical experience for crafting an impactful marketing and communications campaign. Working on projects like this while serving in the Peace Corps developed my skills in international project management, […]
Posts Tagged 'Best Practices'
Doing the Unexpected
Mar 29
by Tasha Prados
Category: Behavior Change, International Development, Ogilvy Washington
Lesson on Infographics from John Snow (no, not that Jon Snow)
Jan 12
by Junia Geisler
Category: Best Practices, Public Health
Data visualization. Information architecture. Infographic. These are buzz words in the modern communications environment where the ability to show processes, statistics, and messages in a visually pleasing way has become communications gold. The growth of communications platforms like Facebook and Twitter has driven the value of graphic content, including infographics, which can be shared with […]
You Are What You Tweet
Aug 13
by Junia Geisler
Category: Best Practices, Public Health, Social Marketing, Social Media
‘Slice of life’ tweets have been some of the most scorned content on the Internet. Who really cares if you’re frying up grass-fed bacon by the pound or binge watching the latest season of House of Cards from your couch? Most of us consider this the custard-like filling of the Twittersphere—lots of calories, little substance. […]
How Federal Health Agencies Can Drive Engagement on Twitter
Nov 24
by Emily Zeigenfuse
Category: Best Practices, HCSM, Social Media
A study came out in PLOS ONE earlier this month that looked at the factors associated with Twitter engagement, as measured by retweets, of Federal health agencies. As someone who’s worked with numerous Federal health agencies on their Twitter content, I found the study findings particularly intriguing. Looking at 130 Twitter accounts from 25 agencies, […]
Does Fear Work Afterall?
Sep 10
by Trish Taylor
Category: Behavior Change, Public Health, Social Marketing
The Centers for Disease Control and Prevention’s (CDC) Tips from Former Smoker’s campaign, which featured raw graphic images in a national paid media initiative to reduce tobacco use, has made a big splash since hitting the air waves in 2012. A new study published on Monday in the Lancet indicates that these ads may have […]
Cinco de Mayo: More than Margaritas
May 03
by Alexandra Vaughn
Category: Behavior Change, Best Practices, Ogilvy Washington, Public Health, Social Marketing
¡Arriba. Abajo. Al centro. Pa’ dentro! If you’re not familiar with this Mexican phrase, now’s the time to learn it! Sunday is Cinco de Mayo, and margaritas are in order. In the U.S., we celebrate this day to recognize Mexican heritage and pride. As a native of South Texas, I’m usually one to take part […]
Web Sites: It’s a Journey, Not a Destination
Apr 30
by Karen Melnyk-Vutrano
Category: Best Practices, Media, Social Media
I’ve spent much of my career advising on Web site design and content strategy. Essentially, I serve as the translator between the content lead at the organization and the Web site developer. I’ve really enjoyed this role. I love finding creative solutions to help organizations get the dynamic and innovative features they are looking for […]
Workplace Diversity: A Priority for Social Marketers
Mar 04
by Alexandra Vaughn
Category: Best Practices, Ogilvy Washington, Social Marketing
As professional communicators, we must know how to speak to varying audiences. At Ogilvy, our clients depend on it, and our counsel would be ineffective otherwise. It’s up to us to master our audience’s dialects and languages, the nuances and customs of their culture, emotional triggers, and how to access them with information we are […]
Do the Right Thing: Social Norming to Get Out the Vote
Dec 07
by Chris Beakey
Category: Behavior Change, Social Marketing
Did peer pressure have anything to do with your decision to vote in the 2012 Presidential election? If you answered yes, that may be due to the engagement of behavioral scientists, who are becoming increasingly important advisors to political campaigns. That’s a key take away from this November 12 New York Times story, which describes […]
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