Posts Tagged 'Best Practices'

Doing the Unexpected

Mar 29

I never would have thought that working with Peruvians to build their first-ever sewage system in a small village eight hours south of Lima would be a critical experience for crafting an impactful marketing and communications campaign. Working on projects like this while serving in the Peace Corps developed my skills in international project management, […]

Brand Activism: Fumble or Touchdown?

Feb 10

There’s been a lot of discussion in the past few days about this year’s Super Bowl ads. Many have been cheering on the brands that are taking a stand on issues, while others have criticized companies for their points of view or for not being authentic. From the emotional, riveting story told by 84 Lumber, […]

Lesson on Infographics from John Snow (no, not that Jon Snow)

Jan 12

Data visualization. Information architecture. Infographic. These are buzz words in the modern communications environment where the ability to show processes, statistics, and messages in a visually pleasing way has become communications gold. The growth of communications platforms like Facebook and Twitter has driven the value of graphic content, including infographics, which can be shared with […]

You Are What You Tweet

Aug 13

‘Slice of life’ tweets have been some of the most scorned content on the Internet. Who really cares if you’re frying up grass-fed bacon by the pound or binge watching the latest season of House of Cards from your couch? Most of us consider this the custard-like filling of the Twittersphere—lots of calories, little substance. […]

How Federal Health Agencies Can Drive Engagement on Twitter

Nov 24

A study came out in PLOS ONE earlier this month that looked at the factors associated with Twitter engagement, as measured by retweets, of Federal health agencies. As someone who’s worked with numerous Federal health agencies on their Twitter content, I found the study findings particularly intriguing. Looking at 130 Twitter accounts from 25 agencies, […]

Does Fear Work Afterall?

Sep 10

The Centers for Disease Control and Prevention’s (CDC) Tips from Former Smoker’s campaign, which featured raw graphic images in a national paid media initiative to reduce tobacco use, has made a big splash since hitting the air waves in 2012. A new study published on Monday in the Lancet indicates that these ads may have […]

Cinco de Mayo: More than Margaritas

May 03

¡Arriba. Abajo. Al centro. Pa’ dentro!  If you’re not familiar with this Mexican phrase, now’s the time to learn it! Sunday is Cinco de Mayo, and margaritas are in order. In the U.S., we celebrate this day to recognize Mexican heritage and pride. As a native of South Texas, I’m usually one to take part […]

Web Sites: It’s a Journey, Not a Destination

Apr 30

I’ve spent much of my career advising on Web site design and content strategy. Essentially, I serve as the translator between the content lead at the organization and the Web site developer. I’ve really enjoyed this role. I love finding creative solutions to help organizations get the dynamic and innovative features they are looking for […]

Workplace Diversity: A Priority for Social Marketers

Mar 04

As professional communicators, we must know how to speak to varying audiences. At Ogilvy, our clients depend on it, and our counsel would be ineffective otherwise. It’s up to us to master our audience’s dialects and languages, the nuances and customs of their culture, emotional triggers, and how to access them with information we are […]

Do the Right Thing: Social Norming to Get Out the Vote

Dec 07

Did peer pressure have anything to do with your decision to vote in the 2012 Presidential election? If you answered yes, that may be due to the engagement of behavioral scientists, who are becoming increasingly important advisors to political campaigns. That’s a key take away from this November 12 New York Times story, which describes […]

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