Posts Tagged 'Best Practices'

Join Ogilvy and the Washington Business Journal for “Socially Responsible Behavior Change as a Business Imperative” on April 19

Apr 12

Please join us for an Ogilvy Exchange on Thursday, April 19, 8-9:30 a.m. at our Washington, D.C., office. How do the components of our personal behavior, such as our attitudes, our motivations, or our abilities drive the purchase of Better-For-You-foods, prompt reduced use of energy, promote adherence to medication regimes and adoption of healthier lifestyles, […]

Utilizing Digital Channels to Reach Those “‘80s Babies”

Feb 07

No matter what we call them, we are reaching out to them more and more, especially in social media. Who are they? What are they doing online? What is the best way to reach them?

The Intersection of Cause Involvement and Behavior Change

Jul 16

When designing interventions for behavior change, the first things that usually come to mind are how to remove the barriers to action, how to increase self-efficacy, or even if the external conditions are favorable for the adoption of the desired behavior. Not often do we consider that involvement in causes can actually trigger individual behavior […]

Still proving the value of CSR?

May 26

A new study released by Tuck Business School at Dartmouth looks at whether CSR provides financial benefit to companies, specifically within the grocery retail industry, by looking at four dimensions of CSR and how they impact positive perceptions and whether consumers modified their purchase behavior based on these perceptions. The study’s hypothesis was based on […]

Look Who’s Talking About Health – On Twitter

Jan 27

If you’re brainstorming ideas for new ways to utilize spokespeople or key experts for your social marketing campaign,  look no further than Twitter and consider hosting a Twitter chat. Twitter chats are arranged conversations that happen on Twitter through the use of a hashtag, a word that links tweets together using the # sign, that […]

Mainstream Media Goes Social

Nov 19

On Tuesday I had the pleasure of welcoming Alex Nicholson, social media strategist at USA TODAY, to Ogilvy Washington’s offices to speak about the intersection of mainstream and social media. According to Nielsen, Americans spend 23% of their online time using social media—that’s almost three times more time than they spend on email (8%).  Among […]

Best Practices for Federal Government Challenges and Contests

Nov 09

As the Federal Government increases its use of challenges and contests to engage citizens in problem solving, Federal employees and contractors are seeking guidance on best practices. A briefing I attended yesterday, hosted by the Ad Council, the U.S. General Services Administration (GSA), and Google, brought together a stellar panel to discuss the topic. The […]

CDC’s Health Communicator’s Social Media Toolkit

Oct 18

In case you haven’t seen it, last week, CDC launched “The Health Communicator’s Social Media Toolkit” on their Gateway to Health Communication & Social Marketing Practice page. This resource is provides a great introduction to social media with tips on how to incorporate social media into programs. I really liked the addition of CDC’s Top […]

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