Posts Tagged 'Branding'

Brand Activism: Fumble or Touchdown?

Feb 10

There’s been a lot of discussion in the past few days about this year’s Super Bowl ads. Many have been cheering on the brands that are taking a stand on issues, while others have criticized companies for their points of view or for not being authentic. From the emotional, riveting story told by 84 Lumber, […]

Some Mo-tivation and Mo Wisdom – A Style Guide on Movember and More

Jan 15

When I moved in 2010 to Washington, DC, I noticed a “growing” trend that was sweeping the nation – Movember. Since then, the Movember movement keeps strong and as I commuted to work this past November, I saw the ‘staches sprouting prominently across men’s (and some women’s) faces. On December 1, participants begrudgingly woke up […]

Could a rebranding campaign have saved Swampoodle?

Feb 19

Swampoodle. A rare breed of dog? Try again. A trendy new restaurant serving swampy noodles? Nope. I discovered Swampoodle one evening while consulting Google Maps. There in big letters just north of Union Station – “Swampoodle.” It turns out Swampoodle was a neighborhood of Irish immigrants that developed in DC in the second half of […]

Brand Allegiance and Party Loyalty: Do Social Marketers Need to Take Notice?

Oct 25

One of the first rules of partnership building is to forge partnerships with brands that are valued by target audiences and reflect the values that your social marketing campaign wants to promote.  So, should social marketers be wary of partnering with brands that are disproportionately favored by Democrats or Republicans?  In our divided political climate, do social marketing campaigns run the […]