Posts Tagged 'Breast Cancer'

#Mamming: Memes for Good

Oct 23

I started off my week with a delicious doughnut (everything in moderation!) and a discussion of #shutdownpickuplines, #300feministsandwiches, and Scarlett Johansson falling. Why you ask? Our office gathers once a month for KreMEME Monday to share the latest memes, discuss why they trended, and see how we can learn from these Internet unicorns. As social […]

Can We Be Over-Aware?

May 22

I recently read Peggy’s Orenstein’s thought-provoking New York Times article, “Our Feel-Good War on Breast Cancer,” and I’m hoping every social marketer will read it too. It has sparked widespread dialogue within the social marketing community, and left me feeling unsettled and with many questions about the meaning behind my work. The article suggests that […]

Deadly Silence: Black women and Breast Cancer

Mar 30

For the past few weeks I’ve been following the ongoing feature published in The Washington Post called Black Women in America, which stems from a new nation-wide survey by the Post and the Kaiser Family Foundation that paints an interesting portrait of the lives of Black women. The survey includes interviews with more than 800 […]

Women Are Strongest Believers in the Power of Supporting Causes

May 17

This post was originally posted to Ogilvy PR’s Womenology blog. A recent study conducted by Ogilvy Public Relations Worldwide in partnership with the Center for Social Impact Communication at Georgetown University revealed the importance of supporting causes for women in the U.S. 8 in 10 women believe that supporting causes creates a sense of purpose […]

The Pink NFL

Oct 08

  The NFL’s promotion of breast cancer awareness has stirred up quite a bit of discussion within the social marketing and cause marketing communities (http://lnkd.in/Pb7JNs).  I’ve heard applause for the impact that the pink cleats and footballs have made in raising awareness.  And I’ve heard complaints – many complaints – that the NFL’s effort was […]