Posts Tagged 'CDC'

You Are What You Tweet

Aug 13

‘Slice of life’ tweets have been some of the most scorned content on the Internet. Who really cares if you’re frying up grass-fed bacon by the pound or binge watching the latest season of House of Cards from your couch? Most of us consider this the custard-like filling of the Twittersphere—lots of calories, little substance. […]

Back from NCHCMM – Feeling Inspired and Connected

Aug 22

This was my first NCHCMM.  Wasn’t sure what to expect but was very excited for my colleagues who were presenting on outstanding projects – see Emily Zeigenfuse’s earlier post on the Ogilvy sessions at the conference.  I was also looking forward to seeing old friends and colleagues–and meeting new ones. What I didn’t expect is […]

Does Fear Work Afterall?

Sep 10

The Centers for Disease Control and Prevention’s (CDC) Tips from Former Smoker’s campaign, which featured raw graphic images in a national paid media initiative to reduce tobacco use, has made a big splash since hitting the air waves in 2012. A new study published on Monday in the Lancet indicates that these ads may have […]

Obesity Rate Declining Among Low-Income Preschoolers

Aug 08

The Centers for Disease Control and Prevention (CDC) delivered good news on Tuesday—obesity among low-income preschoolers declined from 2008 to 2011 in 19 of 43 states and territories studied. California, Georgia, Florida, Mississippi, New Mexico, and New York are among the states that are showing decreases. This month’s CDC Vital Signs serves as a reminder […]

Heads Up about Concussions in Sports

Oct 25

Just the other day, the word concussion came up three separate times. News reports were abuzz with the latest on Washington Redskins quarterback Robert Griffin III’s concussion; a new documentary, Head Games by Director Steve James, exploring the consequences of head injuries among pro NFL players, was being promoted; and I overheard two women at […]

An Olympic Story…from a Public Health Point of View

Jul 19

With about one week remaining until the Opening Ceremony of the 2012 Olympics, media outlets across the world have been and will continue to cover the trials, athletes, uniforms, performers, and much more. But, from a public health and social marketing perspective, there’s another type of story that we need to ensure gets out there […]

Tell Me a Story: A Novel and Effective Way to Promote Behavior Change

Feb 03

One of the first rules for those of us in the creative writing business is show, don’t tell. In other words, don’t tell me that the 12-year-old in your story who’s heading off to her first day at a new school is scared or nervous. Show me how she feels by making me feel it […]

Did You Learn A Lot From a Dummy?

Jan 07

On Tuesday, the Centers for Disease Control and Prevention (CDC) announced the results of a 2008 survey which found that that seat belt use has reached 85% among U.S. adults.  Only 11% wore them in 1982, which was prior to the first state law requiring seat belt use. Additional research released by CDC showed that […]

CDC’s Health Communicator’s Social Media Toolkit

Oct 18

In case you haven’t seen it, last week, CDC launched “The Health Communicator’s Social Media Toolkit” on their Gateway to Health Communication & Social Marketing Practice page. This resource is provides a great introduction to social media with tips on how to incorporate social media into programs. I really liked the addition of CDC’s Top […]