If you visit our office at Ogilvy Washington, you’ll encounter a group of professionals who aren’t here to “do PR.” You’ll find people who are passionate. Some are passionate about preventing cancer, some about creating a healthier America for our youth, some about protecting the environment or preparing people to deal with disaster. But the […]
Posts Tagged 'Corporate Social Responsibility'
We’re Not Here to Do “PR”
May 16

by Meghan Hickey
Category: Behavior Change, Best Practices, Corporate Social Responsibility, Ogilvy Washington, Social Marketing
Comments Off on We’re Not Here to Do “PR”
Tags: Behavior Change, Corporate Social Responsibility, Millennials, Ogilvy Washington, Shared Value, social change
Brand Activism: Fumble or Touchdown?
Feb 10
by Jessica Cohen & Karen Goldstein
Category: Behavior Change, Best Practices, Corporate Social Responsibility, Social Marketing
There’s been a lot of discussion in the past few days about this year’s Super Bowl ads. Many have been cheering on the brands that are taking a stand on issues, while others have criticized companies for their points of view or for not being authentic. From the emotional, riveting story told by 84 Lumber, […]
Authenticity: An Imperative of Successful CSR
May 21
by Trish Taylor
Category: Corporate Social Responsibility, Media
Authenticity is such a buzz word in PR. We use it all the time: our channels must be authentic — i.e. use earned media and integrated content, vs. paid placements – so our audiences are less skeptical of the content being communicated; we must use authentic voice when talking with our audiences, so they trust […]
Comments Off on Authenticity: An Imperative of Successful CSR
Re-fashioning how we shop
Apr 03

by KC Sledd
Category: Behavior Change, Behavioral Economics, Corporate Social Responsibility, Research + Insights, Social Marketing
On March 25, 2015 The Atlantic published “The Neurological Pleasures of Fast Fashion,” which illustrated how clothes shopping has transformed into a “widespread pastime, a powerfully pleasurable and sometimes addictive activity.” Not only has shopping become a recreational activity (one that I, too, enjoy), research now shows that the brain literally lights up when it […]
Comments Off on Re-fashioning how we shop
Tags: cause engagement, Cause Marketing, Corporate Social Responsibility, environmentalism, fashion, social challenges, social change, sustainability, thought leadership
2015: Our Year of Responsibility
Feb 24

by Michelle Hunsberger
Category: Corporate Social Responsibility, Social Marketing
As we move into 2015, I can’t help but reflect on the complexity and enormity of the issues we bring with us from 2014. More than 210,000 have now died in the ongoing conflict in Syria, more than 9,000 have died from Ebola in West Africa, and climate change continues to bring unpredictable damaging weather […]
Ogilvy Washington Welcomes OgilvyConnect 2012 Participants
Sep 11
by Michaela Thayer
Category: Corporate Social Responsibility, Ogilvy Washington
On Thursday, September 13, Ogilvy Washington will launch its second year of OgilvyConnect, a four session communications training program for nonprofits that serve the National Capital Region. We are delighted to announce and welcome the following organizations as participants: ACT for Alexandria, a community foundation that seeks to raise the level and effectiveness of community […]
Comments Off on Ogilvy Washington Welcomes OgilvyConnect 2012 Participants
Tags: Corporate Citizenship, Corporate Social Responsibility, Nonprofit, OgilvyConnect, Pro bono
Introducing OgilvyEngage
May 16

by Jennifer Wayman
Category: Behavior Change, Behavioral Economics, Corporate Social Responsibility, Ogilvy Washington, Public Health, Public Safety, Social Marketing
The Business of Behavior Companies increasingly recognize that if societies falter, their business can’t succeed. Accordingly, many enterprises acknowledge that it is a business imperative to get people to change individual behaviors around such issues as driving safely, eating healthier, taking medications regularly, staying out of debt and others. Through corporate responsibility commitments, sustainability initiatives, […]
Comments Off on Introducing OgilvyEngage
Tags: Behavior Change, cause engagement, Cause Marketing, Childhood Obesity, corporate social marketing, Corporate Social Responsibility, health behaviors, Nutrition, obesity, Ogilvy Exchange, OgilvyEngage, Public Health, Public Safety, social challenges, social change, Social Marketing, thought leadership
Event Wrap-up: Socially Responsible Behavior Change as a Business Imperative
Apr 20

by Tom Beall
Category: Behavior Change, Corporate Social Responsibility
Ogilvy Public Relations has been a leader in social marketing for nearly three decades. We’ve helped government agencies and Fortune 500 companies change minds, shift attitudes, redefine norms, and support sustained individual and community behavior change. Today, we were joined by three experts in corporate social marketing to discuss how companies across a wide range […]
Comments Off on Event Wrap-up: Socially Responsible Behavior Change as a Business Imperative
Tags: Behavior Change, corporate social marketing, Corporate Social Responsibility, Ogilvy Exchange, Social Marketing, triple bottom line
Join Ogilvy and the Washington Business Journal for “Socially Responsible Behavior Change as a Business Imperative” on April 19
Apr 12
by Michaela Thayer
Category: Behavior Change, Behavioral Economics, Corporate Social Responsibility, Ogilvy Washington, Social Marketing
Please join us for an Ogilvy Exchange on Thursday, April 19, 8-9:30 a.m. at our Washington, D.C., office. How do the components of our personal behavior, such as our attitudes, our motivations, or our abilities drive the purchase of Better-For-You-foods, prompt reduced use of energy, promote adherence to medication regimes and adoption of healthier lifestyles, […]
Comments Off on Join Ogilvy and the Washington Business Journal for “Socially Responsible Behavior Change as a Business Imperative” on April 19
Tags: behavior changes, Best Practices, corporate social marketing, Corporate Social Responsibility, energy, health behaviors, thought leadership
Behavior Change and Corporate Responsibility
Mar 28

by Bess Bezirgan
Category: Behavior Change, Corporate Social Responsibility, Social Marketing
“We have to start thinking about and working with the private sector.” That’s the counsel from John Bromely, director of the National Social Marketing Centre (NSMC) to participants at NSMC’s Behavior Change and Corporate Responsibility conference in London this week. Some 70 plus participants from the public and private sectors are considering the benefits, values, and indeed […]
Comments Off on Behavior Change and Corporate Responsibility
Tags: Behavior Change, Corporate Social Responsibility, National Social Marketing Centre
Recent Comments