Posts Tagged 'Corporate Social Responsibility'

We’re Not Here to Do “PR”

May 16

If you visit our office at Ogilvy Washington, you’ll encounter a group of professionals who aren’t here to “do PR.” You’ll find people who are passionate. Some are passionate about preventing cancer, some about creating a healthier America for our youth, some about protecting the environment or preparing people to deal with disaster. But the […]

Brand Activism: Fumble or Touchdown?

Feb 10

There’s been a lot of discussion in the past few days about this year’s Super Bowl ads. Many have been cheering on the brands that are taking a stand on issues, while others have criticized companies for their points of view or for not being authentic. From the emotional, riveting story told by 84 Lumber, […]

Authenticity: An Imperative of Successful CSR

May 21

Authenticity is such a buzz word in PR. We use it all the time: our channels must be authentic — i.e. use earned media and integrated content, vs. paid placements – so our audiences are less skeptical of the content being communicated; we must use authentic voice when talking with our audiences, so they trust […]

Re-fashioning how we shop

Apr 03

On March 25, 2015 The Atlantic published “The Neurological Pleasures of Fast Fashion,” which illustrated how clothes shopping has transformed into a “widespread pastime, a powerfully pleasurable and sometimes addictive activity.” Not only has shopping become a recreational activity (one that I, too, enjoy), research now shows that the brain literally lights up when it […]

2015: Our Year of Responsibility

Feb 24

As we move into 2015, I can’t help but reflect on the complexity and enormity of the issues we bring with us from 2014. More than 210,000 have now died in the ongoing conflict in Syria, more than 9,000 have died from Ebola in West Africa, and climate change continues to bring unpredictable damaging weather […]

Ogilvy Washington Welcomes OgilvyConnect 2012 Participants

Sep 11

On Thursday, September 13, Ogilvy Washington will launch its second year of OgilvyConnect, a four session communications training program for nonprofits that serve the National Capital Region.  We are delighted to announce and welcome the following organizations as participants: ACT for Alexandria, a community foundation that seeks to raise the level and effectiveness of community […]

Introducing OgilvyEngage

May 16

The Business of Behavior Companies increasingly recognize that if societies falter, their business can’t succeed. Accordingly, many enterprises acknowledge that it is a business imperative to get people to change individual behaviors around such issues as driving safely, eating healthier, taking medications regularly, staying out of debt  and others. Through corporate responsibility commitments, sustainability initiatives, […]

Event Wrap-up: Socially Responsible Behavior Change as a Business Imperative

Apr 20

Ogilvy Public Relations has been a leader in social marketing for nearly three decades. We’ve helped government agencies and Fortune 500 companies change minds, shift attitudes, redefine norms, and support sustained individual and community behavior change. Today, we were joined by three experts in corporate social marketing to discuss how companies across a wide range […]

Join Ogilvy and the Washington Business Journal for “Socially Responsible Behavior Change as a Business Imperative” on April 19

Apr 12

Please join us for an Ogilvy Exchange on Thursday, April 19, 8-9:30 a.m. at our Washington, D.C., office. How do the components of our personal behavior, such as our attitudes, our motivations, or our abilities drive the purchase of Better-For-You-foods, prompt reduced use of energy, promote adherence to medication regimes and adoption of healthier lifestyles, […]