If you visit our office at Ogilvy Washington, you’ll encounter a group of professionals who aren’t here to “do PR.” You’ll find people who are passionate. Some are passionate about preventing cancer, some about creating a healthier America for our youth, some about protecting the environment or preparing people to deal with disaster. But the […]
Posts Tagged 'Corporate Social Responsibility'
We’re Not Here to Do “PR”
May 16
by Meghan Hickey
Category: Behavior Change, Best Practices, Corporate Social Responsibility, Ogilvy Washington, Social Marketing
Authenticity: An Imperative of Successful CSR
May 21
by Trish Taylor
Category: Corporate Social Responsibility, Media
Authenticity is such a buzz word in PR. We use it all the time: our channels must be authentic — i.e. use earned media and integrated content, vs. paid placements – so our audiences are less skeptical of the content being communicated; we must use authentic voice when talking with our audiences, so they trust […]
Re-fashioning how we shop
Apr 03
by KC Sledd
Category: Behavior Change, Behavioral Economics, Corporate Social Responsibility, Research + Insights, Social Marketing
On March 25, 2015 The Atlantic published “The Neurological Pleasures of Fast Fashion,” which illustrated how clothes shopping has transformed into a “widespread pastime, a powerfully pleasurable and sometimes addictive activity.” Not only has shopping become a recreational activity (one that I, too, enjoy), research now shows that the brain literally lights up when it […]
2015: Our Year of Responsibility
Feb 24
by Michelle Hunsberger
Category: Corporate Social Responsibility, Social Marketing
As we move into 2015, I can’t help but reflect on the complexity and enormity of the issues we bring with us from 2014. More than 210,000 have now died in the ongoing conflict in Syria, more than 9,000 have died from Ebola in West Africa, and climate change continues to bring unpredictable damaging weather […]
Introducing OgilvyEngage
May 16
by Jennifer Wayman
Category: Behavior Change, Behavioral Economics, Corporate Social Responsibility, Ogilvy Washington, Public Health, Public Safety, Social Marketing
The Business of Behavior Companies increasingly recognize that if societies falter, their business can’t succeed. Accordingly, many enterprises acknowledge that it is a business imperative to get people to change individual behaviors around such issues as driving safely, eating healthier, taking medications regularly, staying out of debt and others. Through corporate responsibility commitments, sustainability initiatives, […]
Event Wrap-up: Socially Responsible Behavior Change as a Business Imperative
Apr 20
by Tom Beall
Category: Behavior Change, Corporate Social Responsibility
Ogilvy Public Relations has been a leader in social marketing for nearly three decades. We’ve helped government agencies and Fortune 500 companies change minds, shift attitudes, redefine norms, and support sustained individual and community behavior change. Today, we were joined by three experts in corporate social marketing to discuss how companies across a wide range […]
Behavior Change and Corporate Responsibility
Mar 28
by Bess Bezirgan
Category: Behavior Change, Corporate Social Responsibility, Social Marketing
“We have to start thinking about and working with the private sector.” That’s the counsel from John Bromely, director of the National Social Marketing Centre (NSMC) to participants at NSMC’s Behavior Change and Corporate Responsibility conference in London this week. Some 70 plus participants from the public and private sectors are considering the benefits, values, and indeed […]
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