Posts Tagged 'digital'

Introducing Social Squared: Ogilvy’s Framework for Applying Behavior Change Theory to Digital and Social Media

Aug 28

Behavior Change Theory should underlie all health communications campaign planning. However, often communication professionals decide on a Tumblr or Pinterest account because it’s the “latest thing,” instead of having solid theory-based reasoning for engaging on a particular social or digital platform. To ensure Ogilvy’s approach to digital and social media was always strategic, Ogilvy designed […]

Top 5 Takeaways from Digital Health Communications Extravaganza

Feb 25

Last week I had the pleasure of attending the Digital Health Communications Extravaganza (DHCX) conference in sunny Orlando. The conference is completely focused on the intersection of digital technologies and health, my two favorite things. Speakers discussed everything from social media measurement, the mobile web, data mining, gamification, startups, and the ePatient, and I had […]

Quantified Self: Is self-tracking the future of behavior change?

Feb 23

I sat down with Ernesto for a Q&A on the “quantified self” movement and how it might be applied to public health in the near future.