As a preteen in the 80s, my demands for Guess jeans and Z Cavaricci shorts were met repeatedly with the same wise—but at the time, annoying—words from my mom: “It’s not what you wear. It’s what’s on the inside that counts.” Even though she was doing it more in the “we’re not buying you those […]
Posts Tagged 'enclothed cognition'
Want to be smarter? Try dressing like a doctor.
May 10
by Karen Goldstein
Category: Behavior Change, Public Health, Research + Insights, Social Marketing
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